Senior Product Designer

About the role

onX is seeking a Senior Product Designer who will shape the future of onX Fish - a data-rich consumer product that helps anglers choose the right water, find the best spots, and fish with confidence. In this role, you'll be the sole design lead for onX Fish, embedded directly within a high-velocity product team that ships in fast, overlapping cycles. You'll work across iOS, Android, and responsive web to turn complex geospatial and environmental data into interfaces that are intuitive, beautiful, and genuinely useful to anglers. This is not a role where design happens upstream of execution; it happens inside it. You'll jump into work already in motion, shape product decisions and refine design alongside product, engineering, and data partners, and ship UX at the pace the team moves. You'll take ownership of your work, collaborate closely with partners across the organization, and help move initiatives forward in an environment where priorities evolve, learning is celebrated, and you're encouraged to keep stretching your skills.

Key facts

What you'll do

• Own the end-to-end design for onX Fish across iOS, Android, and responsive web - from concept through shipped UI.
• Design interfaces that make complex geospatial, environmental, and species data useful and accessible to anglers.
• Work within fast, non-linear product cycles - picking up prototypes, PRDs, and engineering spikes already in motion and elevating them with strong design judgment and user testing input.
• Collaborate daily with product and engineering as a co-builder, contributing to UX decisions and user evidence to shape product experience decisions.
• Synthesize user research, strategy documents, and data to identify the highest-impact product design opportunities, bringing a strong point of view.
• Create design iterations that drive both divergent ideation and convergent decision-making; ultimately landing on a strong design POV and recommendation with a clear rationale, calibrated to the customer problem to solve and the scope of the iteration.
• Set a high, consistent bar for craft in onX Fish - including visual polish, interaction quality, usability across platforms (Web, iOS, Android), and thoughtful and continued adoption of the onX design system, so that Fish feels like a premium, cohesive product experience at every touchpoint.
• Design AI-enabled features, including conversational interfaces, recommendation systems, and AI-assisted workflows, which are core to the Fish product roadmap.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.
• Partner with data and analytics to validate design decisions, define meaningful metrics, and iterate based on observed user behavior and outcomes.
• Represent the voice of the user and the design perspective in roadmap planning, scoping discussions, and cross-team alignment to ensure feasibility and clarity.
• Break down ambiguous problems into tangible design deliverables, including flows, wireframes, prototypes, and interaction specs that guide implementation.
• Contribute to the broader onX design system, creating reusable patterns, components, and guidelines that enable consistency and efficiency across verticals.
• Work effectively in a fast-paced, startup-like environment, managing multiple priorities, giving and receiving feedback, and maintaining quality under tight timelines.
• Communicate clearly and persuasively, both in writing and verbally, with stakeholders at all levels of the organization.

Requirements

• Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.
• 5+ years of progressive experience in product design, with a strong track record of designing digital products.
• Demonstrated experience designing complex data-intensive or map-based interfaces.
• Strong proficiency in design tools such as Figma, Sketch, or similar, and the ability to translate designs into production-ready artifacts.
• Experience working in agile, cross-functional environments with close collaboration between design, product, and engineering.
• Solid understanding of user-centered design methods, including user research, usability testing, and iterative design.
• Comfort with ambiguity and the ability to make decisions with incomplete information in a fast-moving context.
• Excellent verbal and written communication skills, with the ability to articulate design rationale and influence without authority.

Nice to have

• Experience with AI-assisted design tools and workflows.
• Background in outdoor, recreational, or location-based product domains.
• Familiarity with responsive web design and cross-platform implementation details.
• Experience contributing to design systems at scale.

Practical notes

This is a full-time position based in Seattle, Washington, United States.