Art Director, Paid Social

About the role

This position is tailored for a visual storyteller who possesses a deep intuition for how to connect with audiences on social media platforms. You will own the look and feel of our paid social campaigns, ensuring that every piece of content is both visually compelling and strategically effective in driving results. You will guide the creative process from initial concept through to final execution, moving quickly while maintaining an uncompromising commitment to quality and detail. This role requires a partner who can translate abstract marketing goals into concrete visual narratives that resonate instantly with scrollers. You will be responsible for establishing a cohesive visual language that feels native to the fast-paced environment of social feeds. The ideal candidate thrives under pressure and balances artistic flair with a data-informed mindset. You will play a key role in shaping the creative direction of our brand presence in digital spaces.

Key facts

What you'll do

• Lead the visual development and creation of social media campaigns across paid and organic channels, covering static images, motion graphics, and video.
• Oversee photo and video shoots, as well as user-generated content projects, providing clear direction to external partners and stakeholders.
• Develop core creative assets and design frameworks that empower external collaborators, agencies, and content creators to adapt and scale content efficiently.
• Apply strong design principles to all work, including typography, layout, color, composition, and visual hierarchy in both static and moving formats.
• Demonstrate a keen understanding of what resonates on platforms like Instagram, TikTok, and YouTube, adapting formats for maximum impact.
• Create and maintain scalable social creative systems and templates in Figma to ensure consistency and speed across teams.
• Utilize AI tools for image and video generation to speed up exploration and enhance creative output without sacrificing quality.
• Partner with Growth and Brand Marketing teams, as well as external agencies, to ensure social creative aligns with brand identity and performance goals.
• Contribute to establishing a unified visual style that elevates the overall quality of social media content across all campaigns.
• Translate performance insights and test results into iterative creative improvements that maintain artistic integrity.
• Mentor junior designers on best practices for social media content and visual storytelling techniques.
• Act as the primary creative reviewer for all social assets before they go live, ensuring technical and aesthetic excellence.
• Stay current with emerging visual trends, platform updates, and cultural moments that can be leveraged in creative work.
• Manage multiple priorities and deadlines in a fast-moving environment while maintaining a high standard of output.

Requirements

• A minimum of 7 years of experience as an Art Director, with a focus on social media content, gained either at an agency or within an in-house team.
• A portfolio showcasing diverse work across paid and organic social media, with strong examples of both brand-focused and performance-driven campaigns.
• Familiarity with performance marketing, including how paid creative is evaluated, the principles of meaningful testing, and using data to inform creative choices without limiting artistic expression.
• Proficiency in Figma and Adobe Creative Suite, with a strong attention to detail in file organization and asset management.
• Experience with motion graphics is essential, including knowledge of timing, pacing, and visual storytelling in video formats.
• A solid foundation in design principles, including a deep understanding of typography, layout, color theory, and visual hierarchy.
• Proven experience with AI creative tools and an eagerness to explore their evolving capabilities to enhance the creative process.
• An intuitive grasp of internet culture and emerging trends, allowing for the creation of timely and relevant content.
• Excellent communication skills, capable of clearly explaining creative decisions in written and verbal formats to both creative and non-creative stakeholders.
• A proactive and driven approach, with a builder's mindset and the ability to independently own projects from concept to completion.
• Comfort working in a fully remote environment while maintaining strong collaboration with cross-functional teams.
• A passion for creating inclusive, accessible, and culturally aware visual content that respects diverse audiences.
• The ability to accept and incorporate feedback while maintaining a strong personal creative vision.

Nice to have

• None specified.

Practical notes

• This is a remote position within the United States, allowing for flexibility in work location.
• We offer competitive base salary, stock options, and health benefits starting on day one.
• A 401(k) plan with company matching is available to support long-term financial goals.
• We provide flexible time off to support work-life balance and personal well-being.
• Opportunities for professional development are provided to encourage continuous learning and career growth.
• We are an equal opportunity employer committed to diversity and inclusion in all aspects of our hiring process.
• Applicants needing assistance during the interview process can contact talent@onepay.com to request reasonable accommodations.