Growth Marketing Channel Manager
Job description
About the role
Oneapp is a consumer fintech platform trusted by millions of Americans who want to make money work better. We are fixing a financial system burdened by high fees, low returns, and limited growth options. Our team moves quickly to build category-defining products, and we seek people who match that pace. This role focuses on paid user acquisition for our digital channels. You will own the strategy and execution of paid social campaigns that drive customer acquisition. Your core focus will be scaling performance across TikTok, Meta, and Google while running structured experiments to refine creative and messaging. You will turn insights into action by adjusting bids, audiences, and budgets in real time.
Key facts
What you'll do
Orchestrate daily optimization and execution for paid campaigns on TikTok, Meta, and Google.
Manage budgets, targeting, and bidding to meet CPA, ROAS, and conversion goals.
Run high-volume creative testing in partnership with Social and Creative teams and scale winning ads quickly.
Analyze campaign data and make decisive moves to improve performance.
Work with Operations, Analytics, and Growth teams to refine tracking, attribution, and full-funnel outcomes.
Design AI-native testing strategies that support scalable growth experiments.
Help connect employer platforms and embedded financial services flows.
Balance volume with quality and compliance in every campaign.
Maintain rigorous documentation of playbooks, results, and learnings to inform future initiatives.
Own end-to-end channel management from brief to launch to optimization and post-mortem analysis.
Set channel-level KPIs and dashboards to ensure transparency and alignment with business goals.
Establish testing roadmaps that prioritize high-impact hypotheses across audiences, creatives, and landing pages.
Partner with Finance to model channel economics and forecast performance against budget.
Champion data-driven decision-making by translating raw metrics into clear narratives and recommendations.
Act as the primary growth channel lead across performance marketing, owning outcomes and driving continuous improvement.
Requirements
Bring 5+ years of experience in performance marketing, paid social, or growth roles within B2C or fintech.
Demonstrate hands-on experience managing and scaling campaigns on Paid Social and Google platforms.
Use strong analytical skills to optimize toward CPA, ROAS, and conversion metrics.
Run structured creative testing and translate findings into scalable growth strategies.
Collaborate effectively with analytics, product, and creative teams on a daily basis.
Apply AI fluency to design and execute daily workflows.
Be a self-driven builder who takes initiative and delivers results.
Have a proven track record of working within compliance-sensitive financial services environments.
Show comfort with ambiguity and the ability to manage multiple priorities in a fast-moving setting.
Communicate clearly and persuasively, both in writing and verbally, to influence stakeholders at all levels.
Nice to have
No specific Nice-to-have items defined.
About OnePay
Oneapp builds financial products that help people make money better. Backed by Walmart and Ribbit Capital, we offer a range of modern financial services, including banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto. We partner with employers, HCM providers, and gig platforms to deliver embedded financial services to employees and frontline workers.
What we offer
Competitive base salary, stock options, and health benefits from Day
1. A 401(k) plan with company match. Remote-friendly (US) work, flexible time off, and a high-growth, mission-driven, inclusive culture where your work has real impact.
Equal Employment Opportunity
Oneapp is an equal opportunity employer. We build technology and products for a diverse user base and welcome people with many different perspectives and experiences. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. Applicants needing accommodation may contact talent@oneapp.com.
Interview process
Initial interview with Talent Partner.
Technical or Hiring Manager Interview.
Team Interview.
Executive Interview.
Offer.
About the company
115.1 is the identifier. A secure app exists for disciple makers. This tool reports from the field. It connects makers with supporters. Movement leaders and prayer networks use the platform. Stories are shared within communities. Menu access opens and closes. Users can join initiatives. The same core functions repeat across sections. The focus stays on field reporting and supporter connection for makers within monitored networks.