Head of Social

About the role

Offchain Labs is constructing the foundational layer of secure, programmable onchain infrastructure that global enterprises rely upon to transform their operations. This role owns the narrative that explains this infrastructure to the world, positioning the company as the thought leader for developers and large organizations. You will architect and execute the social strategy that translates complex protocol breakthroughs into compelling, accessible stories. Success in this position means building a recognizable brand identity that resonates across developer communities and enterprise decision makers. You will own the end to end process from strategic planning through creative execution and performance analysis on social platforms. The work demands a balance of creative storytelling and rigorous data analysis to prove the impact of every initiative. You will be the primary architect of how Offchain Labs is perceived on social channels, ensuring that every post reinforces the core message of security and scalability.

Key facts

What you'll do

Shape the social narrative that aligns with company objectives and major product launches, ensuring consistent brand identity across all channels.

Develop and deploy content and campaign strategies that generate awareness and demand for blockchain infrastructure among developer and enterprise audiences.

Coordinate messaging across multiple products and social channels to maintain a unified voice and track measurable engagement metrics.

Analyze performance data to iterate on campaigns in real time, keeping the work that drives awareness and pipeline growth.

Partner with cross functional teams to integrate social strategy into broader marketing initiatives and product announcements.

Craft clear, technical messaging that makes complex infrastructure concepts understandable and engaging for target readers.

Manage the end to end workflow of social content, from ideation and creation to publishing and optimization.

Monitor industry trends and competitor activity to identify opportunities for differentiation and thought leadership.

Own the testing roadmap for social channels, running experiments weekly and doubling down on tactics that prove effective.

Represent Offchain Labs in the social public sphere, serving as the brand voice for technical and executive communities.

Build scalable processes and playbooks that enable the team to execute campaigns efficiently and consistently.

Champion data driven decision making, linking every social activity to measurable outcomes in awareness, engagement, and pipeline.

Maintain the strategic flexibility to pivot messaging and channels in response to market feedback and business priorities.

Act as a subject matter expert on social media marketing within the blockchain infrastructure space, mentoring peers and stakeholders.

Requirements

The posting states that a bachelor's degree is required, and the specific field must be confirmed.

The posting states that experience leading social strategy and brand execution within a blockchain environment is mandatory for this position.

Teams require the ability to maintain consistency across multiple products and channels as a core part of this role.

You must be comfortable operating in a fast moving environment where priorities shift based on technical developments and market conditions.

Strong written communication skills are essential, as the majority of the work is conveyed through copy and visual content on social platforms.

The ability to manage multiple projects and deadlines simultaneously is a hard requirement for success in this role.

You should be comfortable using data to guide decisions, even when the results challenge your initial hypotheses or creative instincts.

A proactive mindset is required, because ownership of problems and solutions defines the day to day work.

Practical notes

The role is fully remote, and the position is full-time. Practical details such as visa rules, if any, clearance requirements, or onsite expectations appear Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Good to know

Work in this field blends creative storytelling with analytical planning, and success depends on clear communication about technical concepts. Teams commonly use social platforms, content management systems, and analytics tools to organize work and measure outcomes. Constant testing of messages and channels helps teams understand what drives engagement. Marketers in technical industries often specialize over time into areas such as demand generation, brand building, or product marketing. Measured impact on pipeline and revenue typically guides career progression in these roles.

Questions to ask

Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

About the company

Offchain provides technical infrastructure used by global companies. The focus is on protocol level breakthroughs. These breakthroughs support movement toward secure, programmable onchain infrastructure. Current work centers on foundational components that chains and applications can build upon. Services target organizations needing scalable base layers. Progress is measured by improvements in security and programmability. Teams rely on these core systems to operate with dependable structure and predictable behavior in production environments.