SEO & Organic Growth Specialist

About the role

You own the entire organic growth engine at MyFunded Futures, translating complex trading concepts into a search and AI-first content and technology strategy that directly drives user acquisition. You are the definitive owner of the questions traders ask, designing systems to ensure our brand is the answer served in both traditional search results and AI-generated responses. This role demands a bias for rapid experimentation where you ship bold ideas and iterate on performance data without waiting for perfect conditions. You will act as the primary liaison between high-intent user behavior and our product and content teams, ensuring every page is built to earn attention from the moment it goes live. You measure success not by impressions but by citations, click-throughs from AI interfaces, and downstream conversion into funded traders. Ultimately, you are responsible for building a durable, intelligent growth flywheel that compounds in our favor for years to come.

Key facts

What you'll do

Define and execute the end-to-end organic growth strategy for MyFunded Futures, owning SEO, AEO, and performance against traffic and conversion goals.

Conduct deep technical SEO audits focusing on site speed, crawlability, indexation, structured data implementation, and Core Web Vitals to resolve blockers.

Architect and maintain a keyword and query strategy that spans prop firm, trading platform, and brokerage-related search terms to capture the full user journey.

Build content specifically engineered to earn placements in AI-generated answers, optimizing for ChatGPT, Perplexity, and Google AI Overviews rather than just blue links.

Perform ongoing competitive analysis across both traditional search engine result pages and AI answer engines to identify content gaps and citation opportunities.

Manage digital PR and link-building initiatives to improve domain authority, earning high-quality third-party citations and referral traffic.

Collaborate directly with the Content and Web teams to ensure new pages, blog posts, and landing pages are built with SEO and AEO best practices integrated from the start.

Track and report on organic performance using rankings, AI citations, traffic quality, and conversion rates, tying results directly to business outcomes.

Monitor search algorithm updates and the evolving AI discovery landscape to implement proactive adjustments before competitors react.

Own the structured data strategy to enhance search visibility and increase the likelihood of appearing in AI-overview components.

Optimize internal linking architecture to guide users and search engines toward high-value content and key conversion pages efficiently.

Develop content distribution strategies that maximize visibility in search engines and AI tools while building long-term brand authority in the trading niche.

Identify and repurpose high-performing content into formats optimized for AI interfaces, ensuring consistent visibility across emerging answer engines.

Maintain a documented playbook of best practices and processes that standardizes how we approach SEO and AEO for sustainable growth.

Requirements

You have a proven track record of growing organic traffic and rankings in a competitive or regulated industry such as fintech or financial services.

You possess working knowledge of AEO and GEO principles, understanding how AI models surface, cite, and rank content differently than traditional search.

You can read technical SEO reports, including crawl data and performance metrics, and prioritize fixes without requiring constant translation for developers.

You are experienced with core SEO tools such as Ahrefs, Semrush, and Google Search Console to analyze performance and uncover opportunities.

You understand structured data implementation and how it impacts visibility in search results and AI interfaces.

You have experience collaborating with developers and content teams to ensure technical optimizations are implemented correctly and efficiently.

You are comfortable interpreting analytics platforms like GA4 and Looker Studio to derive actionable insights from performance data.

You have strong written and verbal communication skills, enabling you to clearly articulate strategy and recommendations to both technical and non-technical stakeholders.

Nice to have

Experience working directly with AI answer engines and optimizing content for citation in tools like ChatGPT, Copilot, or Perplexity.

A background in performance marketing or growth roles within the trading, fintech, or brokerage sectors.

Practical notes

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