SEO specialist (Technical SEO focus)

ApifyCzech RepublicFull Time6mo ago

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Job description

About the role

You will own the technical foundation that makes Apify discoverable across search engines and AI models. The role centers on scaling SEO by building robust, automated systems rather than chasing quick wins. You will design and manage programmatic landing pages that perform at scale across a complex digital ecosystem. This position requires strategic thinking to solve large-scale discoverability challenges before they emerge. You will work directly with content, engineering, and marketing to align SEO with product and business goals. Success in this role means creating workflows that eliminate manual effort and ensure long-term resilience. Your impact will be measured by how reliably the website serves both users and AI context extraction.

Key facts

Location: Czech Republic

Engagement: Full-time

What you'll do

Monitor and fix technical SEO issues using dedicated tools to maintain a healthy site ecosystem.
Improve crawlability, indexability, and site architecture to help search engines understand complex content structures.
Scale SEO through programmatic and other pages by leveraging internal tools and platforms like AirOps.
Implement and maintain structured data such as Schema.org markup across diverse page types including products and documentation.
Analyze server logs and crawl data to understand how Googlebot and LLM bots interact with the Apify website.
Build and maintain SEO automations and workflows that save hours of manual work and enable proactive optimization.
Set up systems that automatically catch critical issues before they escalate into visible problems.
Eliminate repetitive manual tasks by designing smart workflows that integrate with engineering and content operations.
Contribute to overall SEO performance by researching new topics and analyzing traffic patterns for opportunity identification.
Collaborate closely with the SEO Manager while partnering with Content, Engineering, and Marketing teams on cross-functional initiatives.

Requirements

3+ years of hands-on SEO experience at a SaaS or tech company with deep technical SEO expertise.
Mastery of crawlability, indexation, site architecture, canonicalization, hreflang, structured data implementation, robots.txt, XML sitemaps, and log file analysis.
Strategic thinking that enables you to see the big picture and devise innovative solutions that scale effectively.
Self-motivated problem-solving skills that help you navigate obstacles and find alternative paths to success.
Experience with Core Web Vitals audits, performance optimization, Schema.org markup, and JSON-LD implementation.
Ability to structure data in ways that support rich results and extract actionable insights from server logs.
Proven programmatic SEO experience involving the creation and optimization of thousands of pages at scale.
Proficiency with Screaming Frog, Ahrefs, Google Search Console, Google Analytics, and Google Sheets.
Capability to set up basic automations using tools like Make or n8n to streamline repetitive processes.
Excellent written and verbal English to communicate technical concepts clearly to non-technical stakeholders.
Comfort using AI extensively to accelerate workflows and stay current with rapid changes in AI search optimization.
Willingness to shape AI outputs proactively rather than passively accepting default results.
Nice to have: experience with international SEO and multilingual site structures.

What you'll be working on

You'll be part of the SEO team, reporting directly to the SEO Manager, and working closely with Content, Engineering, and the Marketing team.
Monitor and fix technical SEO issues. You'll own technical SEO health using tools like Ahrefs, Screaming Frog, and Google Search Console.
Improve crawlability, indexability, and site architecture. You'll continuously optimize how search engines discover and understand the Apify website.
Scale SEO through programmatic and other pages. You'll work on programmatic SEO initiatives, helping create and optimize landing pages at scale using internal tools and tools like AirOps.
Implement and maintain structured data. You'll own Schema.org implementation across different page types (product pages, documentation, FAQs, how-to content).
Analyze logs and crawl data to inform strategy. You'll dig into server logs and crawl data to understand how Googlebot and LLM bots interact with the Apify website.
Build and maintain SEO automations and workflows. You'll set up SEO automations that save the team hours of manual work and keep us proactive rather than reactive.
Beyond technical work, you care about the full picture and will also contribute to overall SEO performance. Researching new topics, analyzing traffic patterns, spotting opportunities for improvement, and contributing to the broader SEO strategy.
3+ years of hands-on SEO experience at a SaaS or tech company, with deep technical SEO expertise: crawlability, indexation, site architecture, canonicalization, hreflang, structured data implementation, robots.txt, XML sitemaps, and log file analysis.
You think strategically and see the big picture, coming up with innovative ideas that move the needle at scale. Self-motivated problem solver - if you hit an obstacle, you find a way around it.
Experience with Core Web Vitals audits, performance optimization, Schema.org markup, and JSON-LD implementation. You know how to structure data for rich results and can read server logs to extract actionable insights.
Programmatic SEO experience - you've created and optimized thousands of pages at scale while maintaining quality.
Proficient with Screaming Frog, Ahrefs, Google Search Console, Google Analytics, and Google Sheets, plus you can set up basic automations in these tools or in Make/n8n.
Excellent written and verbal English to explain technical concepts to non-technical teammates. You use AI extensively to work faster and stay on top of SEO's rapid changes (like AI search optimization), shaping AI outputs rather than accepting defaults.
Nice to have: experience with international SEO and multilingual site structures.

Your priority is to understand Apify's website architecture and how Apify Actors, documentation, blog, and programmatic pages all connect. This will allow you to identify where the biggest technical SEO opportunities lie. You'll run a comprehensive audit, get familiar with our tech stack, and start building relationships with the engineering and content teams you'll collaborate with daily.

You'll join sprint planning sessions, sit in on feature development discussions, and work directly with the teams building new site components to make sure SEO is baked in from the start. Beyond technical work, you'll contribute to overall strategy: spotting new opportunities, analyzing what's working, and helping shape how we approach growth.

Orient yourself on the Apify platform, product portfolio, and documentation ecosystem.
Run a comprehensive technical SEO audit to identify immediate issues and long-term risks.
Familiarize yourself with the existing tech stack, tooling, and deployment pipelines.
Establish relationships with engineering, content, and marketing stakeholders.
Begin analyzing server logs and crawl data to form an initial understanding of bot behavior.
Identify quick wins for crawl efficiency, indexation health, and site structure improvements.
Deepen your analysis of log files and search console data to refine priority opportunities.
Start optimizing core templates and key landing pages for Core Web Vitals and structured data.
Collaborate with engineering to improve internal linking and site hierarchy.
Draft initial roadmap for programmatic SEO expansion based on data insights.
Begin implementing schema markup across high-value page types.
Prepare a report on findings and proposed strategy adjustments for stakeholder review.
Execute on high-impact optimizations identified in earlier audits.
Scale automated monitoring to catch regressions in technical SEO health.
Expand structured data implementation and validate rich result eligibility.
Work with content and product teams to align new page templates with SEO best practices.
Analyze performance of programmatic pages and iterate based on results.
Present progress to leadership and refine goals for the next quarter.
Continue building automated workflows to reduce manual SEO overhead.
Conduct a second wave of technical improvements based on ongoing log analysis.
Explore advanced opportunities in AI-driven search and context extraction.
Support content team in developing SEO-friendly documentation and landing pages.
Evaluate international SEO potential and outline a path if relevant.
Share insights and best practices across the broader organization.
Focus on maintaining site speed, stability, and indexation efficiency at scale.
Drive initiatives that reduce manual intervention through better tooling.
Partner with product teams to ensure new features are SEO-ready by design.
Continue refining structured data strategy and measuring business impact.
Analyze competitive landscape and identify white-space opportunities.
Prepare a mid-year review of achievements and upcoming priorities.
Consolidate technical improvements and document standard operating procedures.
Lead a cross-functional review of SEO performance against original goals.
Define experiments for testing new optimization techniques and tools.
Mentor junior team members or stakeholders on SEO best practices.
Present a long-term vision for SEO infrastructure and growth.
Align roadmap with company objectives for the upcoming year.

Practical notes

Location: Prague