Lifecycle & Outreach Manager

About the role

You own the inbox and the entire trader lifecycle communication for MyFunded Futures, turning cold interest into long-term engagement through strategic email and outreach initiatives. You craft and execute campaigns that reflect our brand's bold, data-driven voice while ensuring every touchpoint moves traders closer to funding. You are responsible for designing, building, and optimizing automated email and outreach flows that guide traders from awareness to active participation. You partner closely with Marketing and Content to ensure alignment across channels and act as the strategic owner of all deliverability and compliance health for our direct communication efforts. You translate performance data into actionable improvements, continuously testing and refining to drive sustainable growth in a fast-moving fintech environment. If you thrive on ownership, clarity, and measurable impact on audience behavior, this role is built for someone who wants to shape how funded traders experience our brand.

Key facts

What you'll do

• Own email marketing and outreach strategy end-to-end, including campaigns, lifecycle and automation flows, and list growth initiatives.
• Build and manage automated flows across the trader lifecycle, such as welcome series, onboarding, re-engagement, win-back, and payout or milestone triggers.
• Write and oversee email copy that matches our distinct voice and avoids generic marketing-speak, ensuring clarity and authenticity.
• Manage segmentation and targeting so the right message reaches the right trader at the right time, improving relevance and engagement.
• Own deliverability health, including sender reputation, list hygiene, spam and compliance issues, and maximizing inbox placement.
• Partner directly with Marketing and Content teams to align email and outreach with broader campaigns and product launches.
• Run A/B tests on subject lines, send times, and content, then analyze results to drive ongoing performance improvements.
• Track and report on core metrics like open rate, click rate, conversion, unsubscribe, and spam rates, tying findings back to business impact.
• Manage outreach efforts beyond email where relevant, such as SMS or direct outreach sequences, as the channel mix evolves.
• Maintain documentation and playbooks for flows, segments, and best practices to support scalability and handoffs.
• Collaborate with internal stakeholders to gather requirements, translate objectives into technical specifications for campaigns.
• Monitor industry trends in email marketing and fintech outreach to recommend new tactics and tools for adoption.
• Support periodic reporting to leadership on outreach performance and strategic recommendations based on data.
• Contribute to the development of standard operating procedures for campaign execution and quality assurance.
• Act as a point of contact for cross-functional partners on campaign timelines, deliverability, and compliance matters.
• Help prioritize initiatives based on impact, effort, and available capacity in a fast-paced environment.
• Participate in periodic reviews of creative assets, landing pages, and calls to action that support email-driven outcomes.
• Champion a culture of experimentation, where insights from tests inform future campaign designs and audience targeting.

Requirements

• Demonstrated experience running email marketing or outreach programs, ideally within fintech, trading, or high-volume consumer environments.
• Strong written and verbal communication skills, with a portfolio or examples showing clear, human-centered copy that avoids robotic language.
• Hands-on experience with email or marketing automation platforms such as Klaviyo, HubSpot, Braze, or similar tools.
• Solid understanding of email deliverability, authentication protocols like SPF, DKIM, and DMARC, and basic spam compliance principles.
• Ability to interpret campaign metrics, build reports, and use data to guide decisions and prioritize work.
• Experience managing segmented audiences and creating targeted messaging flows that respond to user behavior.
• Familiarity with CRM or sales engagement tools used to coordinate outreach and track interactions over time.
• Comfortable working in a fast-paced, evolving environment where responsibilities may expand based on business needs.
• Detail-oriented with strong organizational skills, including time management and documentation practices.
• Willingness to follow established guidelines while also proposing improvements to processes and campaigns.
• Reliable communication habits and responsiveness to cross-functional partners and stakeholders.
• Commitment to maintaining compliance with anti-spam regulations and internal governance standards.
• Track record of taking ownership of projects from conception through execution and post-mortem analysis.
• Eagerness to learn about fintech products, trading concepts, and the specific needs of funded traders.
• Access to a reliable internet connection and suitable workspace for remote or hybrid collaboration as required.

Nice to have

• Previous work in a regulated or compliance-sensitive industry that informs how you approach risk and disclosure in communication.
• Experience with SQL or basic data querying to support deeper analysis of subscriber or user behavior.
• Knowledge of A/B testing frameworks and statistical significance interpretation for marketing experiments.
• Familiarity with community channels, forums, or social platforms where traders engage online.
• Background in growth marketing or performance channels beyond email, such as paid acquisition or referral programs.
• Experience supporting multilingual or regional outreach considerations if relevant to future audience expansion.

Practical notes

This role operates within the time zone and guidelines specified in source materials, with any applicable travel, visa, or deadline requirements to be confirmed as part of the hiring process.