Senior Product Manager, Growth & Engagement

About the role

You will own the end-to-end self-serve experience at Mural, treating acquisition, activation, engagement, retention, sharing, and monetization as one connected system. You will define and own the product strategy and roadmap for the growth and engagement surfaces that determine whether Mural becomes a daily habit for teams. This role demands a high-tempo experimentation mindset paired with rigorous data analysis to prove impact and iterate quickly. You will partner deeply across Product, Engineering, Design, Data, Marketing, and Sales to align incentives and remove friction across the funnel. You will be responsible for the invite, sharing, and join experience that turns strangers into active collaborators. You will improve the moments that bring people back to Mural, including the home and dashboard, notifications, search, rooms and folders, and comments. You will own free-to-paid conversion and the pricing and packaging levers that drive self-serve revenue growth. This is a role for someone who wants to own real growth outcomes, not just ship isolated features, and who enjoys bridging product-led growth with sales-assisted motions.

Key facts

What you'll do

• Own product strategy, roadmap, and execution for the self-serve growth and engagement experience, from first touch through activation and return usage.
• Build and optimize the invite, sharing, and join experience to lower friction and accelerate team formation.
• Drive activation and retention by improving the moments that bring people back: home and dashboard, notifications, search, rooms and folders, comments, and more.
• Partner closely with Marketing to connect acquisition and re-engagement with in-product activation across the full funnel.
• Run a continuous experimentation practice and define the metrics and instrumentation that prove impact on behavior and business outcomes.
• Own free-to-paid conversion and the pricing and packaging levers that grow self-serve revenue while protecting long-term retention.
• Collaborate with Sales on the transition from self-serve to sales-assisted growth, ensuring smooth handoffs and clear criteria.
• Bring an AI-native point of view, using AI tools in your own workflow and shaping how AI improves onboarding, engagement, and the collaboration experience.
• Define and monitor core funnel metrics, forming hypotheses that link product changes to behavioral shifts and revenue outcomes.
• Prioritize initiatives that balance conversion gains against long-term retention, trust, and product quality in a fast-moving environment.
• Work with Data to set up event instrumentation and dashboards that provide real-time insight into engagement and conversion.
• Lead cross-functional initiatives that align incentives between Growth, Product, Design, and Customer Success.
• Identify and test new onboarding flows and in-product prompts that accelerate time-to-value for new users.
• Create narratives that connect product metrics to business outcomes, helping stakeholders understand the impact of product decisions.

Requirements

• 5+ years of product management experience, including 2+ focused on growth, engagement, activation, or product-led growth.
• A track record of measurable outcomes across the funnel (activation, retention, free-to-paid conversion), not just feature delivery.
• Fluency in experimentation: forming hypotheses, designing A/B tests, reading results with rigor, and iterating quickly.
• Strong data skills, comfortable with SQL and product analytics tools, able to hold your own with data and engineering partners.
• A working understanding of PLG mechanics: onboarding, viral and invite loops, lifecycle, and the levers that move self-serve revenue.
• Comfort using AI tools in your daily workflow, with a real point of view on what AI-native growth and collaboration look like.
• Excellent communication across Product, Engineering, Design, Data, Marketing, and Sales, including with executive stakeholders.
• A bias toward execution in an ambiguous, fast-moving environment, with the judgment to balance conversion gains against long-term retention, trust, and product quality.
• Experience with collaboration, productivity, or canvas and whiteboarding products.
• Experience owning monetization, pricing, or packaging in a self-serve model.
• Experience partnering with or inside growth marketing to drive acquisition and re-engagement.
• Experience bridging product-led growth to a sales-assisted or enterprise motion.
• 1+ year of experience working with a remote or distributed team.

Nice to have

• Experience defining and running multi-variant tests on complex in-product experiences.
• Background in design tools like Figma and an ability to translate designs into product requirements.
• Familiarity with sales workflows and CRM systems like Salesforce or HubSpot.
• Experience with AI features in productivity or collaboration products.
• Knowledge of accessibility best practices in collaborative web applications.
• Experience contributing to open source or developer-facing products.

Practical notes

This is a full-time role based in the United States and fully remote. The position reports to the Growth leadership team and requires comfort with asynchronous communication across time zones. Travel is not required, though occasional participation in company-wide gatherings may be expected. No visa sponsorship is available for this role at this time. The candidate must be able to start within the next two business days.