EMEA Zone Leader, Mendix GTM

About the role

This role leads the industry strategy and business development efforts for both the Mendix and RapidMiner business units within Siemens Digital Industries Software. The Zone Leader is primarily responsible for shaping the overall GTM strategy and meeting the zone's revenue targets for Mendix and RapidMiner across the EMEA region. The role involves managing, collaborating closely with, and influencing multiple GTM functions to execute a multi-product, multi-market strategy for a dedicated joint salesforce. The Zone Leader sets the direction for how these products are brought to market and ensures all teams work together toward shared commercial goals.

Key facts

What you'll do

1) Drive the GTM strategy for Mendix and RapidMiner across the EMEA region to consistently hit revenue targets.

2) Lead industry strategy and business development efforts for both business units within Siemens Digital Industries Software.

3) Manage and coordinate Specialized Account Executives and Sales Managers who operate within the EMEA zone.

4) Collaborate with Business Development Representatives to identify and pursue new market opportunities across EMEA countries.

5) Work closely with Presales teams to align technical solutions with customer needs and zone-level commercial goals.

6) Influence Partner teams to build and maintain channel relationships that support the multi-product GTM plans.

7) Coordinate with Customer Success teams to ensure strong retention and expansion across the EMEA region.

8) Align Services teams with the broader GTM strategy to deliver consistent and high-quality customer outcomes.

9) Implement a multi-market approach that addresses diverse industry verticals and segments within the EMEA region.

10) Develop and execute a multi-product strategy that unifies Mendix and RapidMiner go-to-market motions under one plan.

11) Monitor zone performance metrics and adjust tactical approaches to ensure consistent and sustainable revenue growth.

12) Build cross-functional alignment among all GTM functions to create a cohesive and effective joint salesforce.

13) Set clear priorities and objectives for each GTM function within the zone on a quarterly basis.

14) Represent the Mendix and RapidMiner business units in regional meetings and strategic planning sessions.

15) Ensure that the joint salesforce operates with a unified message and coordinated execution across all touchpoints.

Requirements

1) Proven experience leading GTM strategy for a software or platform business in a regional or multi-country scope.

2) Strong understanding of the Mendix and RapidMiner product portfolios and how they fit in the market.

3) Experience managing and influencing multiple cross-functional GTM teams across a large geographic region.

4) Demonstrated track record of driving revenue growth and consistently hitting zone-level targets within EMEA.

5) Deep knowledge of industry verticals and how to tailor GTM approaches for different sectors and buyers.

6) Ability to collaborate effectively with Specialized Account Executives, Sales Managers, BDRs, Presales, Partners, Customer Success, and Services teams.

7) Experience working within a large enterprise environment such as Siemens Digital Industries Software or a comparable organization.

8) Strong leadership skills with the ability to manage, develop, and motivate distributed GTM teams across borders.

9) Excellent communication skills for presenting strategy and results to senior leadership and external stakeholders.

10) Comfort with operating in a matrixed organization where influence without direct authority is a key requirement.

Nice to have

1) Prior experience with both low-code platforms and advanced analytics or machine learning products in a commercial setting.

2) Familiarity with Siemens Digital Industries Software organizational structure, culture, and internal operating model.

3) Experience managing a joint or multi-product salesforce across multiple countries within the EMEA region.

4) Background in building partner ecosystems, channel strategies, and co-selling motions for software platforms.

5) Exposure to both Mendix and RapidMiner as distinct products with overlapping but different customer bases.

Skills & tools

1) Strategic GTM planning and execution for software products in a regional or multi-country market.

2) Revenue target management and zone-level performance tracking across multiple product lines simultaneously.

3) Cross-functional team leadership spanning sales, presales, customer success, and services organizations.

4) Industry vertical analysis and market segmentation for diverse EMEA regions and countries.

5) Partner relationship management and channel development for software platforms in a joint salesforce model.

6) Multi-product go-to-market strategy design and implementation for unified commercial motions.

7) Performance management and coaching of GTM teams to improve individual and collective results.

8) Budget planning and resource allocation for regional GTM operations across the EMEA zone.

Practical notes

1) This role is based in Rotterdam and requires regular on-site presence at the office location.

2) The position involves coordinating with teams spread across multiple EMEA countries on a daily basis.

3) Reporting lines likely include Siemens Digital Industries Software leadership and Mendix executive stakeholders.

4) The role demands regular interaction with internal GTM functions and external partners across the EMEA region.

5) Travel within EMEA may be required to meet with regional teams, partners, and key accounts.

About the company

Mendix is on a mission to fundamentally reinvent the way applications are created, by abstracting the process and enabling everyone who has a stake in an enterprise's digital future - business people and analysts, web developers, software engineers, even CEOs - to meaningfully participate, thereby creating better applications faster. Our goal is simply to create the future of software development.