Social Media Manager

About the role

Mendix is on the lookout for a dynamic social media expert to enhance our brand visibility and spearhead community interaction initiatives. In this role, you will be responsible for managing our current social media platforms while also launching new profiles dedicated to our forthcoming AI product line.

Key facts

What you'll do

• Oversee and manage social media accounts on platforms such as LinkedIn, X, and YouTube, while also establishing new profiles for our AI product offerings.
• Create and maintain an editorial calendar that aligns with product launches, events, and overarching brand narratives.
• Develop original content, including short videos, interactive carousels, polls, and thought leadership articles.
• Collaborate closely with teams in product marketing, public relations, and demand generation to ensure social media narratives are consistent with corporate messaging.
• Work in tandem with paid media teams to guarantee a cohesive approach between organic and paid social strategies.
• Assist in enhancing the social presence of executives through ghostwriting and scheduling their posts.
• Actively engage with our community by monitoring mentions, comments, and direct messages across platforms.
• Stay updated on industry trends and cultural discussions to ensure our brand remains relevant and engaging.
• Transform webinars, blog entries, and event recordings into tailored content for specific social media platforms.
• Track key performance indicators (KPIs) such as follower growth, reach, impressions, and click-through rates to measure success.
• Conduct regular audits of social channels and perform A/B testing to optimize content performance.
• Utilize social listening tools to gauge brand sentiment and analyze competitor activities.
• Prepare performance reports and strategic insights to present to marketing leadership, guiding future initiatives.

Requirements

• A minimum of 4 years of experience in social media management, with at least 2 years focused on B2B technology sectors.
• Proven track record of successfully growing audiences on platforms like LinkedIn, X, and YouTube.
• Experience in launching social media profiles on new or emerging platforms.
• Exceptional writing skills to convey intricate concepts related to enterprise software effectively.
• Solid understanding of platform algorithms and best practices for content creation.
• Ability to simplify complex topics such as agentic AI, machine learning, and knowledge graphs into easily digestible content.
• Experience in positioning AI products for diverse audiences, including both business and technical stakeholders.
• Background in managing social media initiatives for executives, including ghostwriting responsibilities.
• Proficient in using social media management tools like Sprinklr and various social listening platforms.
• An analytical mindset that allows for the transformation of data insights into actionable content strategies.

Nice to have

• Experience in software development, data engineering, or a closely related technical field.
• Familiarity with marketing to developers, architects, and IT decision-makers.
• A portfolio that demonstrates measurable business impacts, such as pipeline growth or increased product signups.
• Knowledge of Salesforce and Marketo for tracking contributions to the sales pipeline.
• Experience with AI tools for content ideation and production processes.
• Skills in video production and editing, particularly for short-form content like Reels or TikTok.

Skills & tools

• Social media management: Proficient in Sprinklr
• Social listening platforms
• Content creation: Expertise in short-form video, carousels, and thought leadership pieces
• Analytics: Competent in KPI tracking, A/B testing, and performance reporting
• CRM/Marketing Automation: Familiar with Salesforce and Marketo

Practical notes

This position is a full-time role based in the United States, offering a competitive salary that reflects experience and expertise. Candidates must be eligible to work in the U.S. and should be prepared to demonstrate their ability to drive social media engagement and brand growth effectively. We encourage applicants who are passionate about technology and eager to make a significant impact in the social media landscape.

About the company

Mendix is on a mission to fundamentally reinvent the way applications are created, by abstracting the process and enabling everyone who has a stake in an enterprise's digital future - business people and analysts, web developers, software engineers, even CEOs - to meaningfully participate, thereby creating better applications faster. Our goal is simply to create the future of software development.