Digital Marketing Coordinator I

About the role

Mboone is seeking a motivated and detail-oriented Digital Marketing Coordinator I to join our dynamic team in Warner, Oklahoma. This position is ideal for individuals who are passionate about digital marketing and eager to contribute to the growth of our brand. As a Digital Marketing Coordinator, you will play a pivotal role in executing marketing strategies that enhance our online presence and engage our target audience. You will collaborate with cross-functional teams to ensure that our digital marketing efforts are aligned with our overall business objectives.

Key facts

What you'll do

• Assist in the development and execution of digital marketing campaigns across various platforms, including social media, email, and search engines.
• Monitor and analyze the performance of digital marketing initiatives, providing insights and recommendations for optimization.
• Collaborate with the content team to create engaging and relevant content for our website, blog, and social media channels.
• Manage social media accounts, including scheduling posts, responding to comments, and engaging with followers to build community.
• Support the email marketing strategy by creating and segmenting email lists, designing templates, and analyzing campaign performance.
• Conduct market research to identify trends, competitor activities, and customer preferences to inform marketing strategies.
• Assist in the management of the company's website, ensuring that content is up-to-date and optimized for search engines.
• Help coordinate promotional events and campaigns, both online and offline, to drive brand awareness and customer engagement.
• Maintain organized records of marketing activities, budgets, and performance metrics for reporting purposes.
• Collaborate with external vendors and agencies as needed to enhance marketing efforts and achieve project goals.
• Stay current with industry trends and best practices in digital marketing to ensure Mboone remains competitive.
• Participate in team meetings and contribute ideas for improving marketing processes and strategies.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 1-2 years of experience in digital marketing or a related role.
• Strong understanding of digital marketing concepts, including SEO, PPC, social media, and email marketing.
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Basic graphic design skills and familiarity with design software (e.g., Adobe Creative Suite) is a plus.
• Knowledge of HTML and web content management systems is an advantage.

Nice to have

• Experience with content management systems (CMS) such as WordPress or similar platforms.
• Familiarity with marketing automation tools and CRM systems.
• Previous experience in a B2B or B2C marketing environment.
• Understanding of branding principles and how they apply to digital marketing.
• Certification in Google Ads or Google Analytics is a plus.

Skills & tools

• Digital marketing strategy development
• Social media management and engagement
• Content creation and copywriting
• Data analysis and reporting
• Project management and organizational skills
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Familiarity with graphic design tools (e.g., Canva, Adobe Photoshop)

Practical notes

• This position is based in Warner, Oklahoma, and may require occasional travel for events or training.
• The role may involve flexible working hours to accommodate project deadlines and marketing campaigns.
• Mboone is committed to fostering a diverse and inclusive workplace and encourages applications from individuals of all backgrounds.

If you are ready to take the next step in your digital marketing career and make a meaningful impact at Mboone, we invite you to apply for the Digital Marketing Coordinator I position. Join us in shaping the future of our brand and driving our marketing initiatives to new heights.