Sr. Product Designer

About the role

This position grants end-to-end ownership of critical product experiences for the HER platform. You will guide distinct dating flows, from the initial user tap to the formation of lasting relationships. The role confers significant authority over key product decisions, enabling the creation of unique, sapphic-first journeys. Your primary mission is to ensure the platform feels welcoming, intuitive, and authentically aligned with queer identity every day. You will operate with meaningful autonomy, directly influencing the product vision and user outcomes. You are entrusted with shaping the future of queer connection through thoughtful and intentional design. This role requires a deep commitment to empathy and advocacy through the digital products you create. You will be a leading voice representing the community within the product development lifecycle.

Key facts

What you'll do

• Architect the visual language and interaction model for HER's mobile interfaces to define the user experience standard.
• Own the complete user journey, converting casual scrollers into active community participants across a multitude of screens and touchpoints.
• Build and maintain the design system components that ensure interface coherence and scalability as features expand rapidly over time.
• Translate complex business objectives into clear user journeys that honor the diverse spectrum of relationship preferences with authenticity and respect.
• Collaborate with researchers to interpret user behavior and refine interface patterns based on concrete evidence and qualitative insights.
• Lead product through major updates by crafting clear prototypes that uncover potential problems before engineering resources are committed.
• Partner closely with data teams to analyze how design changes impact retention and satisfaction among core user segments.
• Ship iterations frequently to enable the team to learn what resonates with HER members in real-world market conditions and feedback loops.
• Define the aesthetic and functional standards for all product surfaces to ensure brand consistency across the entire experience.
• Facilitate cross-functional workshops to align stakeholders on product direction and validate design decisions early in the process.
• Create high-fidelity interactive prototypes that communicate functionality, motion, and user flow to non-design stakeholders effectively.
• Advocate for the queer community by ensuring every design decision considers inclusivity, safety, and representation in the digital space.
• Establish best practices for design documentation and handoff to streamline the engineering implementation process.
• Evaluate emerging design trends and technologies to recommend innovations that can enhance the HER user experience competitively.
• Measure the success of design implementations through qualitative feedback and quantitative performance metrics.

Requirements

The candidate must possess a minimum of three years of experience crafting interfaces for consumer applications that are currently in production. A strong portfolio is required, demonstrating your specific role in designing and shipping mobile products that reached a wide audience. You must prove the ability to work effectively with a diverse range of stakeholders while maintaining clarity and conviction in design decisions. A proven track record of balancing business goals with user needs is essential for success in this position. You should have experience conducting user research and translating findings into actionable design solutions. Strong verbal and written communication skills are required to articulate design rationale to both technical and non-technical audiences. The ability to thrive in an ambiguous environment and prioritize tasks independently is critical for this role. You must be comfortable receiving feedback and iterating on designs based on collaborative critique and data.

Nice to have

Prior experience serving LGBTQIA+ communities through thoughtful and inclusive design approaches is highly valued.

Collaboration and Tools

Success in this role depends on close collaboration with Product Managers, Engineers, Data Analysts, and Leadership. You will partner with these teams to shape what is built, understand the rationale behind builds, and measure real-world performance. A high level of proficiency with Figma, Sketch, InVision, Protopie, and FigJam is mandatory for creating and communicating your designs effectively. You will use these tools to produce design systems documentation and interactive prototypes for testing. Your expertise will help establish component libraries that ensure consistency and efficiency across the product portfolio. You will be expected to mentor junior designers on design tools and best practices where appropriate.

About HER and Match Group

HER is the world's largest community for lesbian, bisexual, and queer people. It is a global, subscription-based consumer product serving millions of LGBTQIA+ users across 55+ countries, helping people connect, date, and build community in authentic, affirming, and fun ways. HER is part of Match Group, the global leader in dating products. The platform sits within Match's Affinity portfolio, providing the advantages of global scale and infrastructure alongside the autonomy, speed, and cultural focus of a mission-driven team. For HER, design is not decorative; it is a core driver of differentiation, growth, revenue, and a primary method of showing up for the community. Every pixel and interaction is an opportunity to reinforce trust and belonging for users.

Practical Information

Please What you'll do

About the company

Hinge is the dating app designed to be deleted In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we're on a mission to inspire intimate connection to create a less lonely world.