Brand Designer, Social
Job description
Brand Designer, Social
About the Role
Mars Men is seeking a Brand Designer, Social to join its creative team. This position is responsible for developing the visual assets that define the brand's presence on social platforms. The role requires a strategic mindset and meticulous attention to detail. You will serve as the guardian of brand consistency while enabling the growth team's ambitious campaign schedule.
The successful candidate will translate high-level campaign concepts into compelling social narratives. You will work at the intersection of brand integrity and platform-specific optimization. Your work will ensure that Mars Men is recognized instantly across all digital touchpoints. This is a critical role in the company's next phase of rapid expansion.
Key Responsibilities
You will architect the visual flow of social content from initial concept to final publication. This involves creating structured feed sequences that align with specific campaign objectives. You must respect the technical limitations and production timelines of each social network. Your ability to manage these constraints will determine the success of the campaign.
A core function of this position is the development of reusable story and reel templates. These assets must accelerate production volume while strictly maintaining the Mars Men visual system. You will establish and enforce naming conventions and file architecture. This organizational rigor ensures that creative remains logical and retrievable as the library grows.
Collaboration with production specialists is essential to uphold quality standards. You will verify that layouts, color palettes, and photography meet brand specifications. also, you will analyze social engagement metrics to assess creative effectiveness. This data-driven review process guides adjustments to visual strategy for better performance.
You will also build flexible creative assets for retail and direct-to-consumer channels. This work allows social campaigns to extend their reach beyond the feed and into physical commerce. Implementing and managing version control for recurring templates is another priority. This system maintains clarity and prevents errors as the social team scales.
Finally, you will mentor junior collaborators on best practices for social formats. You will provide guidance on composition, visual hierarchy, and copy clarity. Your leadership will help elevate the overall quality of the team's output.
Required Qualifications
The candidate must possess three to five years of experience designing social content. This experience should be rooted in fast-growth consumer brand environments. You must demonstrate advanced proficiency with industry-standard design and video tools. Your technical skill set should cover web, video, and social media production.
Exceptional time management is non-negotiable. You must successfully manage multiple concurrent projects with competing deadlines. In every scenario, you must deliver work that meets the highest quality bar. A deep understanding of how visual assets perform on different platforms is required. You must instinctively adjust layouts and formats for maximum impact on each channel.
Since this role exists in the health and wellness sector, knowledge of legal compliance is vital. You must produce work that adheres to all relevant guidelines and advertising policies. Clear communication with stakeholders is necessary to align on objectives. You must be receptive to feedback and adept at implementing revisions.
Preferred Qualifications
Prior experience working with supplement brands is highly valued. Familiarity with regulated categories provides a significant advantage in this role. Understanding the specific constraints and opportunities of this market is a key factor in success.
Tools and Compensation
Proficiency with Figma, Canva, and Adobe Creative Cloud is mandatory. Experience with Loom, Notion, and Slack is expected. The company offers a yearly compensation package ranging from $140,000 to $160,000. This position is based in the United States and is full-time.
Please verify all application details on the official company page.
What you'll do
- Meet the bar Practical notes