Senior Graphic & Motion Designer

About the role

Stepful is actively building the visual production engine that powers our paid social growth program, and this role owns the end-to-end design of high-impact static and animated ads that drive healthcare career signups at scale. You will act as the primary designer responsible for creating the creative assets that fuel our paid acquisition engine and directly influence conversion across multiple channels. In this position, you translate complex program offerings into clear, compelling, and on-brand visual narratives that guide prospective healthcare workers from awareness to application. You will partner closely with growth, marketing, and product teams to ensure every pixel supports our mission of expanding access to quality healthcare careers. The role demands fluency in fast-moving experimentation, data-informed creative decisions, and the ability to pivot quickly as we test new audiences and channels. You will help define and safeguard a consistent visual and messaging identity across both paid and organic touchpoints, ensuring brand coherence as we scale. Success in this role means you become the driver of a steady cadence of high-performing creative that moves the needle on signups and engagement. This is a mission-critical design role where your work will be seen by thousands of aspiring healthcare workers every day.

Key facts

• Design static and animated ads for paid social, from concept through final delivery, ensuring assets meet technical and brand standards.
• Build and run a content testing roadmap for paid social creative, turning results into a clear point of view on what to make next based on performance signals.
• Develop creative for emerging channels as they open up, including static formats for placements like ChatGPT and out-of-home environments.
• Help develop brand guidelines and share them with our creative agencies so every partner is producing on-brand work that adheres to our standards.
• Help bring a consistent visual and messaging identity across paid and organic growth channels, aligning teams around a unified creative language.
• Work closely with our creative agencies to review asset production, give actionable feedback, and ensure guidelines are properly implemented across all deliverables.
• Support design for marketing projects beyond paid social, including emails for our lead-to-purchase flow and other conversion-focused materials.
• Actively experiment with AI tools to speed up creative workflows and production, integrating new capabilities into our standard processes.
• Stay current on emerging design technology and AI-driven trends, bringing new ideas back to the team to improve how we design and iterate.
• Help lead brainstorms that bring fresh design thinking and a clear read on technical feasibility to the team, bridging creative ambition with execution realities.
• 3-5 years of professional design experience in an agency or in-house team, ideally supporting startups with fast-changing priorities and demanding deadlines.
• Expert proficiency in Adobe Creative Suite and Figma, with a strong portfolio that demonstrates mastery of layout, typography, and motion fundamentals.
• Demonstrated experience using generative AI tools and AI-driven workflows to improve efficiency for both static and motion design, showing tangible impact on speed or quality.
• Strong understanding of digital production, asset optimization, and scaling creative, including specifications for social platforms and performance channels.
• Highly organized and detail-oriented, with a track record of collaborating effectively across cross-functional teams at pace while maintaining quality.
• Ability to thrive in ambiguous, fast-moving environments where priorities shift and problems require creative, pragmatic solutions.
• Comfort working directly with data and feedback to iterate on creative, using insights to inform design decisions and test hypotheses.
• Willingness to follow our four core values of caring first, learning quickly, building together, and owning it in everything you do.
• You've worked in EdTech or healthcare marketing, bringing an understanding of the unique considerations in these regulated, mission-driven industries.
• You've managed or given feedback to external creative agencies, with experience guiding partners toward on-brand, on-strategy deliverables.
• You've built or contributed to a brand system used across multiple teams or agencies, helping create scalable frameworks that others can follow.

This is a hybrid role based out of our NYC office. The position reports to our VP of Growth Marketing. We operate with a guidance of 15 days PTO annually during the initial period, with structured opportunities to increase as you grow with Stepful. We are committed to building a diverse team and are an equal opportunity employer.