Account Manager/ Digital Marketing Strategist

About the role

Account Manager at Marketwake

About the Position

Marketwake is expanding and seeking a strategic marketing leader to guide global client initiatives. In this role, you will own the development and oversight of strategic marketing plans. Success requires rapid assimilation of information and creative problem-solving aligned with defined client objectives. You will operate with a high degree of autonomy, driving initiatives while coordinating with external partners and internal stakeholders.

This position is ideal for a critical thinker who thrives in a dynamic environment. You will analyze client needs, translate them into actionable plans, and ensure flawless execution. The role demands a proactive mindset and the ability to manage complex projects from conception to delivery.

Key Responsibilities

Your daily work will focus on client strategy and relationship management. You will conduct in-depth research into client industries, competitors, and market dynamics across diverse sectors. This analysis will inform the creation of detailed project plans designed to track progress and measure success.

You will develop and implement digital marketing strategies tailored to individual client requirements. This includes identifying industry best practices and establishing benchmarks for performance. A core function of the role is coordinating internal resources and external vendors to ensure projects are executed seamlessly and meet high standards of quality.

You will also be responsible for building and maintaining client relationships through proactive outreach and engagement. This involves identifying new opportunities and expanding Marketwake's presence within client organizations. You will work closely with the team to optimize digital campaigns and ensure all deliverables are completed on time, within scope, and on budget. also, you will research and evaluate tools and technologies that enhance client efficiency and help them achieve their marketing goals.

Compensation and Location

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Location: USA

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Engagement: Full-time

• Base

Pay: $70,000.00 per year

Requirements

To excel in this position, you must possess a BA/BS/MS degree in marketing, communications, or a related discipline. You will need to demonstrate a background of 4-6 years in roles related to customer service, marketing, or sales.

Essential qualifications include excellent verbal and written communication skills. You must have a proven ability to manage external vendor and partner relationships effectively. A self-starting, goal-oriented approach is mandatory. You should be comfortable learning new software and quickly grasping technical concepts. Strong problem-solving skills are required, along with the ability to clearly define tactics and delegate responsibilities to a team. You must be adept at setting clear expectations for both internal and external stakeholders.

What You Will Do

• Manage client relationships and serve as the primary communication link.
• Perform detailed research of client industries, competitors, and market trends.
• Develop comprehensive project plans to monitor progress and ensure alignment with objectives.
• Identify industry best practices and create benchmarks for success.
• Build and execute digital marketing strategies with clearly defined goals.
• Coordinate with internal teams and third-party vendors for project execution.
• Conduct outreach to build and expand client relationships.
• Collaborate with the team to implement and refine digital marketing strategies.
• Ensure all projects are delivered on schedule, within scope, and within budget.
• Research and recommend tools and technologies to accelerate client growth.

Requirements

• BA/BS/MS degree in marketing, communications, or a related field.
• 4-6 years of experience in customer service, marketing, or sales.
• Excellent verbal and written communication skills.
• Experience managing external vendor and partner relationships.
• Self-starting, highly proactive, and adaptable to new software.
• Strong problem-solving and delegation abilities.
• Clear communication skills for defining tactics and setting stakeholder expectations.

Nice to Have

• Comfort with technical concepts that facilitate quick learning of new systems.

Skills & Tools

• Marketing, branding, social media, campaign execution, marketing automation.

Practical Notes

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