Product Marketing Manager

About the role

As a , you will play a pivotal role in shaping the marketing strategies for our innovative product offerings. You will work closely with cross-functional teams, including product development, sales, and customer support, to ensure that our products meet market demands and resonate with our target audience. This position is ideal for a strategic thinker who is passionate about technology and has a strong background in marketing. You will be based in Xiamen, Fujian, and will have the opportunity to make a significant impact on our brand's growth and market presence.

Key facts

What you'll do

• Develop and execute comprehensive marketing strategies that align with Luminus' business goals and product vision.
• Conduct thorough market research to identify customer needs, market trends, and competitive landscape, translating insights into actionable marketing plans.
• Collaborate with product management teams to define product positioning, messaging, and value propositions that resonate with target audiences.
• Create and manage marketing campaigns across various channels, including digital, social media, email, and events, to drive product awareness and lead generation.
• Analyze campaign performance metrics and customer feedback to continuously optimize marketing efforts and improve ROI.
• Work closely with the sales team to develop sales enablement tools, including presentations, product sheets, and case studies, to support their efforts in closing deals.
• Organize and participate in industry events, trade shows, and webinars to promote Luminus products and engage with potential customers.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers, to enhance brand visibility and credibility.
• Monitor and report on competitor activities and market developments to inform strategic decisions and identify new opportunities for growth.
• Lead cross-functional projects that require collaboration with design, engineering, and customer support to ensure successful product launches.
• Mentor and guide junior marketing team members, fostering a culture of creativity and innovation within the team.
• Stay updated on the latest marketing trends and technologies to ensure Luminus remains at the forefront of the industry.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• A minimum of 5 years of experience in product marketing or a similar role within the technology sector.
• Proven track record of successfully launching and marketing technology products.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with a talent for storytelling and crafting compelling narratives.
• Experience with digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software.
• Ability to work collaboratively in a fast-paced, cross-functional environment and manage multiple projects simultaneously.
• Strong project management skills, with a keen attention to detail and the ability to meet deadlines.
• Passion for technology and a deep understanding of the market landscape.

Nice to have

• Experience in the renewable energy sector or related industries.
• Familiarity with SEO best practices and content marketing strategies.
• Knowledge of graphic design tools such as Adobe Creative Suite.
• Previous experience in a startup or high-growth company environment.
• Multilingual skills are a plus, particularly in Mandarin or other Asian languages.

Skills & tools

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
• Familiarity with project management tools such as Asana, Trello, or Jira.
• Experience with social media management platforms like Hootsuite or Buffer.
• Knowledge of email marketing platforms such as Mailchimp or HubSpot.
• Understanding of web analytics tools and A/B testing methodologies.

Practical notes

• This position is based in Xiamen, Fujian, and may require occasional travel for events and meetings.
• Luminus offers a competitive salary and benefits package, including health insurance, retirement plans, and professional development opportunities.
• Candidates must be eligible to work in China; visa sponsorship is available for qualified international applicants.

If you are a dynamic marketing professional looking to make a difference in a forward-thinking company, we encourage you to apply for the Product Marketing Manager position at Luminus. Join us in our mission to innovate and lead in the technology space!