Solutions Marketing Lead

About the role

Lovable is actively searching for a strategic leader to define and execute comprehensive go-to-market plans that unlock new market segments and use cases, with an initial focus on the SMB sector. You will serve as the primary driver for developing positioning frameworks and growth playbooks that translate early market signals into scalable business outcomes and revenue generation. This role demands a hands-on operator who builds internal frameworks from the ground up while acting as a key liaison to company leadership to capture meaningful market share. You will own the narrative that connects product value to customer success, ensuring that our market presence is both differentiated and credible. The position requires a rare blend of creative positioning and rigorous analytical thinking to turn ambiguous opportunities into concrete plans. You will be responsible for aligning marketing narratives with the realities of product execution and customer feedback loops. Ultimately, your work will establish the foundational language and strategy that allows Lovable to dominate its target verticals.

Key facts

What you'll do

• Conduct in-depth market research to identify and validate new opportunities by designing, launching, and analyzing targeted experiments across digital and offline channels.
• Architect foundational positioning and messaging frameworks tailored for distinct audiences, including solo creators, early-stage startups, and enterprise-level teams.
• Orchestrate and lead complex cross-functional projects that tightly integrate marketing, product management, and community teams to ensure rapid and cohesive execution.
• Develop comprehensive and repeatable go-to-market playbooks that detail campaign strategy, product-led growth motions, and sales enablement assets for scalable deployment.
• Synthesize and maintain a consistent brand narrative while simultaneously addressing the specific and unique needs of multiple buyer segments in a crowded market.
• Analyze qualitative and quantitative data to uncover insights, challenge assumptions, and use findings to directly influence executive-level decision-making and resource allocation.
• Act as the subject matter expert for marketing developer tools, AI products, and low-code/no-code platforms, effectively communicating value propositions to both technical engineers and non-technical stakeholders.
• Define and own the end-to-end marketing motion for specific solutions, managing the narrative from initial awareness through conversion and expansion within the customer base.
• Build dashboards and reporting structures that measure the impact of GTM initiatives, providing clear visibility into performance and areas for optimization.
• Mentor and collaborate with junior marketers, elevating the overall capability of the marketing team through guidance and knowledge transfer.
• Establish thought leadership content strategies that position Lovable as the standard tool for building AI applications without coding.
• Partner closely with the product team to ensure that go-to-market strategies are grounded in a deep understanding of product capabilities and roadmap direction.
• Identify gaps in the current market approach and propose innovative solutions that bridge the divide between customer expectations and product delivery.
• Drive the creation of sales collateral, demo environments, and competitive battlecards to empower revenue teams to win complex deals.

Requirements

• Bring hands-on experience building a solutions marketing playbook from scratch at a B2B SaaS or developer-focused company, demonstrating a proven track record of creation and execution.
• Show a proven ability to own high-stakes, cross-functional initiatives with full accountability for the final results, managing ambiguity and driving projects to completion.
• Demonstrate success in managing positioning for multiple buyer segments concurrently, balancing distinct value propositions without diluting the core brand.
• Have direct experience designing GTM experiments and leveraging data to influence executive-level decision-making and secure stakeholder buy-in.
• Possess a background in marketing developer tools, AI products, or low-code/no-code platforms, with a demonstrated ability to communicate effectively with both technical and non-technical stakeholders.
• Exhibit a strong history of translating complex technical concepts into clear, compelling narratives for diverse audiences.
• Thrive in a fast-paced environment where priorities shift quickly and adaptability is a core requirement for success.
• Have a deep understanding of the B2B sales cycle and how marketing initiatives impact deal velocity and stakeholder alignment.

Skills & tools

• Expertise in go-to-market strategy development for new market segments.
• Mastery of B2B SaaS marketing principles and practices.
• Advanced capability in positioning and messaging architecture to create coherent narratives.
• Demonstrated skill in cross-functional project leadership and stakeholder management.
• Experience with product-led growth (PLG) tactics and community-led expansion strategies.
• Background in developer tool marketing and understanding of the technical buyer journey.

Practical notes

This position is strictly on-site in San Francisco, Boston, or NYC and does not support remote work. We are unable to provide visa sponsorship or handle work authorization transfers for this role. Please submit your application in English.