Brand & Integrated Marketing Lead, Europe

About the role

Lovable is looking for a seasoned brand marketer with a distinctly European perspective to partner with the head of brand marketing. The purpose of this role is to continue evolving the brand and shaping campaigns that do more than buy impressions. Instead, these campaigns should travel organically and generate genuine conversation among audiences. This is fundamentally a planner's role that carries a marketer's accountability for outcomes. The person in this position will split their working time between two core crafts: the thinking work of cultural research, strategy development, and creative briefing, and the doing work of orchestrating integrated campaigns and directing awareness media through external agency partners. The scope of the role is global, even though the hire must be based in Stockholm and have direct experience launching campaigns across European markets.

Key facts

What you'll do

• Partner with the head of brand marketing to continuously refine and advance the overall brand strategy as the company grows.
• Work closely with the brand design team to build and steward brand systems that keep Lovable consistent and distinct during rapid scaling.
• Serve as the headquarters champion for the brand, helping educate every team across the company on how to best represent and embody the brand.
• Measure brand health indicators and creative effectiveness metrics, then use those insights to continuously sharpen both strategy and creative output.
• Conduct deep cultural research, study human behavior patterns, and uncover emotional insights that drive creative direction and campaign strategy.
• Write beautifully structured creative briefs that define for creative teams the exact story the brand needs to tell in each specific campaign.
• Set clear direction for where and how each campaign should show up across channels, with an emphasis on doing the unexpected whenever possible.
• Orchestrate integrated campaigns end to end, ensuring all marketing channel owners understand the narrative, timeline, and goals are met or exceeded.
• Direct global agency partners on awareness media buying, challenging their plans and owning the results of those media investments.
• Bridge the gap between strategic planning and creative production, making certain every campaign element aligns with the broader brand vision.
• Maintain a living understanding of the competitive landscape and category dynamics to inform ongoing brand positioning decisions.
• Champion a culture of experimentation within the marketing team, encouraging new formats and approaches to brand communication.

Requirements

• A minimum of 12 years of experience designing and launching campaigns that consistently capture public attention and generate conversation.
• Current residence in Stockholm or a demonstrated willingness to relocate to Stockholm for this full-time position.
• Prior experience building or shaping a brand identity inside an early stage or high-growth technology company where the category is still being defined.
• A proven track record of leading European brand campaigns from initial strategy through production and final launch across more than one market.
• Established working relationships with European creative talent and with media agencies that you can call on day one without a warm-up period.
• A portfolio of written creative briefs that have shipped excellent work and can be shown as evidence of your craft.
• Solid knowledge of how awareness media gets bought, with enough expertise to direct agencies, challenge their plans, and own the outcomes.
• Fluency in English, as it is the company language and the required language for all application materials and daily work.

Nice to have

• Experience working on a global marketing scale, even if the primary focus of past roles has been European markets specifically.
• Familiarity with the software development or no-code/low-code category and an understanding of the unique marketing challenges it presents.
• A background in experiential marketing, including pop-up events, live brand activations, or immersive brand experiences in physical spaces.
• Knowledge of television production workflows and spot buying processes within a media agency environment across multiple European markets.

Skills & tools

• Strategic brand planning and cultural research methodologies for uncovering consumer insights.
• Creative brief writing and art direction communication to guide external creative teams.
• Media buying oversight and agency management specifically for awareness-focused campaigns.
• Brand health measurement frameworks and creative effectiveness analysis techniques.
• Cross-functional team leadership across multiple marketing channels and disciplines simultaneously.
• Professional fluency in English for written communication, presentations, and application materials.

Practical notes

• All applications must be submitted in English, as it is the company language and the required language for all communication.
• Candidates should apply through the Lovable careers portal, which is the only accepted method for submitting applications.
• The company treats all candidates equally and evaluates applicants without regard to background, identity, or personal characteristics.
• This is a full-time role based in Stockholm with no remote or hybrid work arrangement available for this position.
• The team at Lovable is small and talent-dense, operating from Stockholm with a culture of extreme ownership and high velocity.