Regional Distributor Manager, Florida

About the role

Liquid Death is seeking a Regional Distributor Manager for Florida to spearhead distributor and field sales strategies across the state. The successful candidate will own the financial performance of distributor profit and loss statements while orchestrating key account execution and national initiatives. This role demands a leader who can act as a change agent, inspiring distributors and direct reports to adopt new behaviors that fuel long-term mutual growth. You will serve as the primary point of contact for key distributors, managing local chain relationships and ensuring seamless collaboration with internal functions. The position requires a strategic mindset capable of balancing high-level planning with hands-on execution in a fast-paced environment. You will leverage data and market insights to optimize inventory, prevent stock-outs, and drive sales velocity across diverse retail and food service channels. Ultimately, this role is about scaling the business through powerful distributor partnerships and flawless in-store execution.

Key facts

What you'll do

• Set territory and distributor strategy to drive mutual growth and achieve ambitious sales targets.
• Own the distributor engagement model, including business planning, monthly and quarterly business reviews, and annual business planning sessions.
• Lead the entire market by managing key distributor stakeholders and implementing distributor incentive programs to boost performance.
• Oversee national and regional key account execution, including point of sale allocation, new item setups, and dealer loader programs.
• Collaborate with key account teams to refine and drive in-store execution standards across Florida.
• Ensure sufficient inventory levels are maintained to meet market demand and avoid costly stock-outs.
• Partner with Sales Analytics, Operations, Marketing, and Finance to manage item setups, pricing, forecasting, and inventory planning.
• Lead and develop Sales Execution Managers and Field Sales Representatives, acting as a change agent to inspire new behaviors and mindsets.
• Serve as the primary liaison for distributors within the territory, managing relationships with local regional chains.
• Develop and implement strategies to maximize distribution density and coverage across Florida.
• Analyze sales data and market trends to identify opportunities and address performance gaps.
• Coordinate cross-functional initiatives to ensure smooth product launches and promotional execution.
• Monitor competitor activity and adjust strategies to maintain a competitive edge in the Florida market.
• Drive operational excellence to improve order accuracy, delivery timelines, and customer satisfaction.
• Act as a brand ambassador, ensuring Liquid Death values are reflected in every customer interaction.

Requirements

• Hold a Bachelor degree in Business, Marketing, or a related field is preferred.
• Bring 5+ years of beverage company experience where distributor management, sales, and key account management were critical to success.
• Possess Direct store delivery (DSD) experience is preferred for this role.
• Demonstrate excellent presentation and communication skills in all interactions.
• Show familiarity with Google Workspace, including Excel, Word, and PowerPoint, as well as Google Suite tools like Sheets, Docs, and Slides.
• Have previous experience working with VIP customers is required, along with knowledge of IRI, Nielsen, and/or Power BI.
• Exhibit an entrepreneurial spirit with an owner mentality and willingness to adapt to company changes.
• Must be able to work cross-functionally with a wide range of employees possessing different skill sets.
• Maintain a valid driver license with a clean motor vehicle record.
• Be prepared for 50% field-based travel with some overnight stays as required across the Florida territory.
• Be based in one of the following Florida cities: Tampa, Miami, Orlando, or Jacksonville.
• Thrive in a role that supports the hyper-growth mission of a disruptive beverage brand.
• Comply with all company policies, procedures, and ethical standards.
• Contribute to a positive team dynamic and support the broader organizational goals.

Practical notes

• This is a field-based remote role with travel requirements.
• The position requires availability in the state of Florida.
• Compensation details are provided in the role overview section.