Digital Experience Manager

About the role

The is a strategic role focused on aligning digital presence with business outcomes. You will own the end-to-end web marketing strategy that connects brand narrative with pipeline generation. This position requires fluency in both technical execution and high-level strategic thinking to guide how Limble appears across digital channels. You will act as the central point connecting marketing, design, and development teams to ensure coherence and effectiveness. The role demands curiosity, integrity, and a drive to achieve new levels of performance. You will be empowered to build and iterate in a fast-moving environment where your work directly supports organizational growth.

Key facts

What you'll do

• Define and execute web marketing strategy in alignment with Marketing leadership to support pipeline generation, brand positioning, and growth objectives.
• Manage the Webflow platform as the core content management system, overseeing site structure, design system implementation, publishing workflows, and overall site health.
• Lead technical SEO initiatives including site architecture, crawlability, structured data/schema implementation, Core Web Vitals optimization, internal linking, and on-page optimization.
• Drive visibility for AI search and LLM-generated answers (AEO/GEO) by optimizing content and site architecture for citation in AI Overviews, AI Mode, and assistants like ChatGPT, Perplexity, and Gemini.
• Establish and maintain design standards in partnership with brand resources to ensure visual and UX quality in the absence of a dedicated Creative Director.
• Collaborate with developers on custom Webflow builds, integrations, and technical implementation, translating marketing requirements into clear technical specifications.
• Track and report on performance metrics including organic, direct, and referral traffic, on-site conversion rates, and the connection between web performance and Marketing Qualified Leads (MQL) and pipeline outcomes.
• Manage domain migrations, redirects, and future platform or brand transitions by applying lessons learned from previous experiences and establishing governance protocols.
• Integrate marketing technology platforms such as CRM, email marketing automation, forms, chat tools, and personalization systems to create a unified ecosystem.
• Troubleshoot and resolve website bugs, performance issues, and cross-browser/device compatibility problems to maintain a reliable user experience.
• Identify and communicate insights derived from Google Analytics, Search Console, and Salesforce or similar CRM reporting to connect web activity with business results.
• Maintain site security, backups, and basic web infrastructure hosting needs to ensure operational stability and risk mitigation.
• Stay current on evolving web and martech trends and recommend improvements to the technology stack and tooling.
• Partner with external agencies and vendors to drive insights and performance excellence across digital initiatives.
• Support coordinated campaigns by building landing pages and enabling marketing initiatives that align with broader growth strategies.

Requirements

• Bring 5+ years of experience in digital marketing, web strategy, or a closely related field with B2B SaaS experience strongly preferred.
• Demonstrate hands-on expertise with Webflow including Designer functionality, CMS management, interactions, and hosting/publishing capabilities.
• Show strong technical SEO fluency by comfortably discussing site architecture, schema markup, and Core Web Vitals alongside content strategy considerations.
• Possess working knowledge of how AI Overviews, AI Mode, and LLM-based assistants source and cite content, along with methods to optimize for Generative Engine Optimization (GEO) and AI Engine Optimization (AEO).
• Exhibit a genuine design sensibility, not necessarily as a hands-on designer, but with trained judgment to direct and evaluate creative work effectively.
• Maintain basic front-end development capabilities including HTML, CSS, and JavaScript fundamentals, along with proficiency in CMS-to-developer handoffs.
• Demonstrate experience integrating marketing tools and platforms such as CRM systems, email marketing automation, forms, chat solutions, and personalization tools.
• Show ability to troubleshoot and resolve website bugs, performance bottlenecks, and cross-browser/device compatibility challenges.
• Prove skill in identifying and delivering insights from analytics platforms like Google Analytics and Search Console, ideally connecting this data to Salesforce or similar CRM reporting.
• Highlight experience with maintaining site security protocols, managing backups, and addressing basic web infrastructure and hosting requirements.

Nice to have

• Bring experience with SEO and competitive analysis tools such as Ahrefs, Semrush, or similar platforms.
• Demonstrate experience coordinating with Public Relations or earned-media teams on third-party visibility across channels like Reddit, review sites, and trade press.
• Show familiarity with front-end frameworks such as React or Vue for developing interactive landing pages and dynamic user experiences.
• Demonstrate familiarity with marketing automation and CRM platforms including HubSpot, Marketo, or Salesforce.
• Bring experience with A/B testing tools such as Optimizely, VWO, or Google Optimize alternatives to drive conversion improvements.
• Possess basic design skills using tools like Figma or Adobe XD for rapid edits and mockup collaboration with creative teams.
• Show experience with email template coding using HTML email standards and testing tools like Litmus or Email on Acid.
• Demonstrate understanding of paid media landing page requirements including UTM parameter implementation and pixel tracking for campaign measurement.

Practical notes

This position is fully remote. The role is full-time. No additional information regarding hours, travel, visa requirements, or application deadlines was provided in the source material.