Product Marketing Manager

About the role

Lightricks is seeking a Product Marketing Manager to drive the growth and adoption of our creative tools. You will bridge the gap between our technical teams and our global user base to ensure our products resonate in a competitive market. In this capacity, you will own the narrative that connects our innovation to user needs, shaping how the world perceives mobile creativity. The role demands a strategic thinker who can translate complex technology into accessible stories that inspire action. You will be responsible for validating market fit and articulating the unique value of our solutions to diverse segments. Success in this position will be measured by your ability to align product development with market demand. You will act as the voice of the customer within the organization, ensuring that product initiatives are grounded in real-world usage and competitive dynamics.

Key facts

What you'll do

• Architect comprehensive go-to-market frameworks that define positioning, audience targeting, and launch sequences for our product suite.
• Synthesize intricate technical specifications into clear, benefit-driven narratives that resonate with both novice creators and professional designers.
• Conduct in-depth analysis of user behavior patterns and competitive landscape shifts to guide strategic product roadmaps and feature prioritization.
• Partner closely with product managers and R&D leaders to ensure technical capabilities are translated into tangible user outcomes and marketable differentiators.
• Orchestrate end-to-end campaign lifecycles that span awareness, conversion, and retention to systematically improve key growth metrics.
• Leverage advanced data analytics platforms to monitor performance indicators and iteratively refine messaging, creative assets, and marketing funnels.
• Establish and maintain rigorous competitive intelligence processes to identify emerging threats and opportunities within the mobile creative software space.
• Define and own key performance indicators that measure the effectiveness of product messaging and market penetration across global segments.
• Collaborate with sales and customer success teams to develop enablement materials that address common objections and highlight core product strengths.
• Evaluate the impact of product features on user engagement and translate insights into actionable recommendations for future development cycles.
• Design experiments to test positioning hypotheses and measure the influence of messaging variations on conversion rates and brand perception.
• Act as the central coordination point for cross-functional alignment, ensuring that marketing initiatives support overarching business objectives.
• Develop scalable content systems that support diverse channels, from app store optimization to educational resources and social campaigns.
• Champion a culture of experimentation, using qualitative and quantitative feedback to continuously evolve product positioning and go-to-market strategies.

Requirements

• Demonstrate a proven track record in product marketing roles, with substantial experience gained within the mobile app or consumer software industry.
• Exhibit a strong ability to synthesize complex technical features into clear, compelling narratives that appeal to a wide range of audience profiles.
• Apply robust analytical skills centered on data-driven decision making and evidence-based strategic planning.
• Show a history of effective cross-functional collaboration with product managers, designers, and engineering teams to deliver integrated solutions.
• Maintain excellent written and verbal communication skills in English, with a focus on clarity, precision, and persuasion.
• Bring deep expertise in market research techniques and competitive analysis to uncover insights that inform strategic positioning.
• Demonstrate mastery of user acquisition and lifecycle marketing principles, from initial onboarding to long-term retention.
• Proficiency in utilizing data analytics platforms and interpreting metrics to guide product and marketing decisions.
• Experience with developing and managing product positioning and messaging frameworks that align with business goals.

Skills & tools

• Market research and competitive analysis
• User acquisition and lifecycle marketing
• Data analytics platforms
• Product positioning and messaging frameworks

Practical notes

Our Jerusalem headquarters features an indoor-outdoor workspace with gardens, a gym, and an on-site restaurant. For employees residing outside of Jerusalem, we provide transportation services to the office.