Business Development Representative
Job description
About the role
The operates at the forefront of AI driven visual creation, owning the critical outbound motion that injects high potential enterprise accounts into the sales pipeline. This hire is responsible for researching and identifying key decision makers within the professional creative and enterprise video segments, establishing the initial points of contact that define the trajectory of future engagements. You will execute technically fluent outreach campaigns that clearly articulate how multimodal AI video capabilities solve complex production challenges for studios and brands. The role demands ownership of the early stage pipeline, ensuring that every interaction builds a credible narrative around Lightricks' vision for accessible, deployable AI in professional workflows. You will map organizational structures, qualify buyer personas, and translate complex product capabilities into clear value propositions that resonate across creative and technical audiences. This position works hand in hand with Account Executives, Marketing, and RevOps to create a consistent flow of qualified opportunities that accelerate enterprise adoption. Success in this role is measured by your ability to maintain persistent, data driven outreach while accurately tracking engagement patterns and converting cold prospects into qualified sales opportunities.
Key facts
What you'll do
Conduct in depth research to identify and prioritize target accounts and key decision makers within the creative and enterprise video landscape.
Execute multi channel outbound campaigns using calls, email, and social channels to introduce Lightricks' AI video solutions to production teams and brand leaders.
Build and continuously refine targeted account lists that align precisely with LTX's ideal customer profile and strategic priorities.
Create highly personalized messaging sequences tailored to creative leaders, technical production buyers, and enterprise decision makers.
Schedule qualified meetings for Account Executives by qualifying needs, timing, and organizational readiness during initial conversations.
Map complex organizational structures and identify multiple stakeholders within priority accounts to expand engagement and uncover hidden opportunities.
Develop account specific value propositions that tie LTX capabilities directly to real production workflows, use cases, and business outcomes.
Leverage sales engagement platforms and CRM tools to document every prospect interaction with accuracy and strategic insight.
Demonstrate growing product fluency to discuss LTX Studio, LTX APIs, and custom fine-tuning in ways that inspire confidence with creative and technical buyers.
Track activity, outcomes, and engagement patterns to continuously refine targeting, messaging, and prioritization across the pipeline.
Maintain rigorous pipeline hygiene and accurate forecasting to ensure reliable visibility into future revenue and realistic opportunity staging.
Convert cold prospects and passive interest into qualified sales opportunities through persistent, data informed outreach.
Meet and exceed monthly and quarterly activity, pipeline generation, and conversion targets with consistent discipline.
Collaborate closely with RevOps and Marketing to iterate on campaigns, share feedback, and improve overall effectiveness over time.
Represent Lightricks as the tip of the spear in defining how generative video enters professional production workflows.
Requirements
Possess 1 to 2 years of outbound sales experience in a B2B environment, demonstrating comfort with structured prospecting.
Show strong research and prospecting abilities, including the use of sales intelligence tools to uncover new opportunities.
Exhibit excellence in both written and verbal communication, with the ability to adapt tone for executive and technical audiences.
Have experience with sales engagement platforms and CRM systems such as Salesforce, Apollo, Gong, Sales Navigator, or similar tools.
Maintain a proven track record of meeting or exceeding outbound targets and activity goals in previous roles.
Display the ability to handle rejection gracefully and sustain high levels of persistence in demanding sales environments.
Demonstrate comfort learning complex technical products and the confidence to speak credibly about AI video and simulation to creative and technical buyers.
Express interest in generative AI, video technology, or the creative technology space as a core driver for career motivation.
Nice to have
Familiarity with social selling techniques and the strategic use of LinkedIn and other professional platforms for outreach.
Experience with account based selling approaches and the coordination of multi stakeholder engagement strategies.
Knowledge of sales intelligence tools and methods for enriching prospect data and prioritizing accounts.
Interest in generative AI, video production workflows, and the broader creative technology ecosystem.
Experience supporting enterprise sales motions and translating product capabilities into structured value propositions.
Practical notes
This role operates in alignment with expected working hours suitable for engaging enterprise customers in North America.
No specific travel requirements are outlined in the source material.
No visa sponsorship details are provided within the source content.
No explicit deadline for application submission is stated in the source material.