Performance Marketing Engineer

About the role

As a , you will play a pivotal role in driving our digital marketing strategies to new heights. Your expertise will be essential in optimizing our marketing campaigns through data-driven insights and innovative engineering solutions. You will collaborate closely with cross-functional teams to enhance our marketing performance, ensuring that we effectively reach our target audience and achieve our business objectives. This position offers an exciting opportunity to blend technical skills with marketing acumen in a dynamic and fast-paced environment.

Key facts

What you'll do

• Develop and implement performance marketing strategies that align with Leaf's overall business goals and objectives.
• Utilize advanced analytics tools to monitor, analyze, and report on campaign performance, identifying areas for improvement and optimization.
• Collaborate with the marketing team to create and execute A/B testing strategies for landing pages, ad creatives, and other marketing assets.
• Work closely with data engineers to ensure accurate tracking and reporting of marketing metrics across various platforms.
• Design and maintain automated reporting systems to provide real-time insights into campaign performance and ROI.
• Optimize digital advertising spend across multiple channels, including search engines, social media, and display networks, to maximize return on investment.
• Conduct market research to identify trends, competitive landscape, and customer behavior that can inform marketing strategies.
• Provide technical support and guidance to the marketing team on the implementation of marketing technologies and tools.
• Collaborate with product teams to ensure that marketing initiatives are aligned with product launches and updates.
• Stay updated on the latest industry trends, tools, and best practices in performance marketing and digital advertising.
• Participate in brainstorming sessions to generate innovative ideas for marketing campaigns and initiatives.
• Mentor junior team members and share knowledge on performance marketing techniques and best practices.

Requirements

• Bachelor's degree in Marketing, Computer Science, Data Science, or a related field.
• A minimum of 3 years of experience in performance marketing or a related role, with a strong focus on data analysis and optimization.
• Proficiency in digital marketing platforms such as Google Ads, Facebook Ads, and programmatic advertising.
• Strong analytical skills with experience in using analytics tools like Google Analytics, Tableau, or similar platforms.
• Familiarity with marketing automation tools and CRM systems.
• Excellent problem-solving abilities and a detail-oriented mindset.
• Strong communication skills, both written and verbal, with the ability to present complex data in a clear and concise manner.
• Experience with A/B testing methodologies and tools.
• Ability to work independently and collaboratively in a remote team environment.

Nice to have

• Experience with SQL or other programming languages for data manipulation and analysis.
• Knowledge of SEO best practices and how they integrate with performance marketing strategies.
• Familiarity with web development technologies (HTML, CSS, JavaScript) to assist in landing page optimization.
• Previous experience in a startup environment or fast-paced company culture.
• Understanding of customer journey mapping and user experience principles.

Skills & tools

• Google Ads, Facebook Ads, and other digital marketing platforms
• Google Analytics, Tableau, or similar analytics tools
• Marketing automation tools (e.g., HubSpot, Marketo)
• SQL or programming languages for data analysis
• A/B testing tools (e.g., Optimizely, VWO)
• CRM systems (e.g., Salesforce, HubSpot)

Practical notes

• This position is fully remote, allowing for flexibility in your work environment.
• Leaf is committed to fostering a diverse and inclusive workplace. We encourage applications from candidates of all backgrounds and experiences.
• The salary for this role is competitive and will be determined based on your experience and qualifications.
• Visa sponsorship is available for qualified candidates who require work authorization.

Join Leaf as a Performance Marketing Engineer and be part of a team that is dedicated to pushing the boundaries of digital marketing. If you are passionate about leveraging data to drive marketing success and thrive in a collaborative environment, we would love to hear from you. Apply now to take the next step in your career!