Performance Marketing Strategist

About the role

Leaf is seeking a skilled Performance Marketing Strategist to join our dynamic team in Newcastle upon Tyne. This full-time position is ideal for a marketing professional who thrives in a fast-paced environment and is passionate about driving measurable results through innovative marketing strategies. In this role, you will be responsible for developing and executing performance marketing campaigns that enhance our brand visibility and drive customer acquisition.

Key facts

What you'll do

• Design and implement comprehensive performance marketing strategies across various digital channels, including search engines, social media, and display advertising.
• Analyze campaign performance metrics and provide actionable insights to optimize ongoing and future marketing efforts.
• Collaborate with cross-functional teams, including creative, product, and sales, to ensure alignment on marketing objectives and messaging.
• Manage budgets for performance marketing campaigns, ensuring effective allocation of resources to maximize ROI.
• Conduct market research to identify trends, competitor strategies, and customer preferences that inform marketing initiatives.
• Utilize A/B testing and other experimental methodologies to refine ad creatives and targeting strategies for improved performance.
• Monitor and report on key performance indicators (KPIs) to track the success of campaigns and present findings to stakeholders.
• Stay updated on industry best practices and emerging technologies to maintain a competitive edge in performance marketing.
• Develop and maintain relationships with external partners, including advertising platforms and agencies, to enhance campaign effectiveness.
• Create compelling ad copy and visuals that resonate with target audiences and drive engagement.
• Lead training sessions for team members on performance marketing tools and techniques to foster a culture of continuous learning.
• Participate in brainstorming sessions to generate innovative ideas for new campaigns and marketing initiatives.

Requirements

• A minimum of 3 years of experience in performance marketing or a related field, with a proven track record of driving successful campaigns.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and analytics software.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Experience with SEO and SEM strategies, as well as familiarity with conversion rate optimization techniques.
• Ability to work independently and collaboratively in a team-oriented environment, managing multiple projects simultaneously.

Nice to have

• Experience in e-commerce or a related industry, with a solid understanding of customer journey mapping.
• Knowledge of marketing automation tools and CRM systems to streamline campaign management.
• Familiarity with graphic design software, such as Adobe Creative Suite, to assist in creating marketing materials.
• Previous experience managing a marketing budget and optimizing spend across channels.
• Certification in Google Ads or other relevant digital marketing credentials.

Skills & tools

The ideal candidate will be proficient in various digital marketing tools, including Google Analytics, SEMrush, and HubSpot. Familiarity with social media management platforms and email marketing software is also beneficial. Strong skills in data analysis, project management, and creative problem-solving are essential for success in this role.

Practical notes

This position is based in Newcastle upon Tyne, and candidates must be eligible to work in the UK. The salary for this role will be competitive and commensurate with experience. Leaf is committed to fostering a diverse and inclusive workplace, and we encourage applications from individuals of all backgrounds. For more information about this opportunity or to apply, please visit our careers page at https://leaf.bamboohr.com/careers/55.

Join Leaf as a Performance Marketing Strategist and play a pivotal role in shaping our marketing efforts to drive growth and engagement. If you are a results-oriented marketer with a passion for performance-driven strategies, we would love to hear from you!