Marketing Tech Specialist

About the role

As a , you will play a pivotal role in optimizing our marketing technology stack to enhance our digital marketing efforts. Your expertise will help streamline processes, improve data management, and ensure that our marketing initiatives are both effective and efficient. You will collaborate closely with various teams to implement and manage marketing tools that drive customer engagement and conversion rates. This position is ideal for someone who is passionate about leveraging technology to improve marketing outcomes and has a keen eye for detail.

Key facts

What you'll do

• Analyze and optimize the existing marketing technology stack to ensure it meets the evolving needs of the organization.
• Collaborate with marketing, sales, and IT teams to identify and implement new tools and technologies that enhance marketing performance.
• Manage the integration of various marketing platforms, ensuring seamless data flow and accurate reporting.
• Develop and maintain dashboards and reports that provide insights into marketing performance metrics, allowing for data-driven decision-making.
• Conduct regular audits of marketing data to ensure accuracy and compliance with industry standards and regulations.
• Train and support team members in the effective use of marketing technologies, fostering a culture of continuous improvement.
• Monitor industry trends and emerging technologies to recommend innovative solutions that can enhance marketing strategies.
• Assist in the development and execution of marketing campaigns, ensuring that all technical aspects are optimized for success.
• Work closely with external vendors and partners to evaluate and implement new marketing tools and technologies.
• Provide technical support for marketing automation platforms, ensuring that campaigns run smoothly and effectively.
• Collaborate with the analytics team to measure the effectiveness of marketing initiatives and recommend adjustments as needed.
• Participate in cross-functional projects that require marketing technology expertise, contributing to the overall success of the organization.

Requirements

• Bachelor's degree in Marketing, Information Technology, or a related field.
• A minimum of 3 years of experience in marketing technology or a related role.
• Proficiency in marketing automation platforms such as HubSpot, Marketo, or similar tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with CRM systems, preferably Salesforce, and understanding of how they integrate with marketing technologies.
• Familiarity with web analytics tools such as Google Analytics and the ability to derive actionable insights from data.
• Excellent communication skills, both written and verbal, with the ability to convey technical concepts to non-technical stakeholders.

Nice to have

• Experience in a fintech or startup environment, understanding the unique challenges and opportunities in these sectors.
• Knowledge of SEO best practices and how they integrate with marketing technology.
• Familiarity with HTML, CSS, or JavaScript, enabling you to troubleshoot basic coding issues.
• Certification in marketing automation or related technologies.
• Experience with A/B testing and conversion rate optimization strategies.

Skills & tools

• Proficient in marketing automation tools (e.g., HubSpot, Marketo)
• Strong understanding of CRM systems (e.g., Salesforce)
• Experience with web analytics (e.g., Google Analytics)
• Familiarity with data visualization tools (e.g., Tableau, Google Data Studio)
• Knowledge of SEO and digital marketing best practices
• Strong problem-solving and critical-thinking skills

Practical notes

• This position is based in Mexico City, specifically in the Miguel Hidalgo area.
• The role requires a proactive approach and the ability to work independently as well as part of a team.
• Candidates must have the legal right to work in Mexico.
• The company offers a competitive salary and benefits package, which will be discussed during the interview process.
• Interested candidates can apply through the following link: [Konfio Careers](https://konfio.bamboohr.com/careers/1193).

Join Konfio as a Marketing Tech Specialist and be part of a dynamic team that is transforming the fintech landscape in Mexico. Your contributions will directly impact our marketing strategies and help us achieve our business goals. We look forward to your application!