Director, Product Marketing

About the role

InMobi is seeking a seasoned Director of Product Marketing to spearhead the commerce narrative, positioning, and go-to-market strategies for its Demand-Side Platform (DSP) products. This pivotal role involves translating intricate commerce, data, and AI functionalities into compelling market narratives that resonate with target audiences. Additionally, the position encompasses product marketing responsibilities for app user acquisition, re-engagement, and retargeting, framing these as essential components of commerce and lifecycle outcomes.

Key facts

What you'll do

• Act as the primary advocate for the customer regarding DSP commerce and app growth products, acquiring a profound understanding of buyer motivations, budget allocation trends, and decision-making criteria.
• Establish ideal customer profiles, develop buying personas, and identify impactful use cases grounded in market research and insights.
• Take ownership of the comprehensive commerce narrative for the DSP, including defining problems, articulating value propositions, and differentiating from retail media networks and performance DSPs.
• Formulate and execute product marketing strategies for app user acquisition, re-engagement, and retargeting, emphasizing their roles in enhancing conversion rates, repeat purchases, and overall customer lifetime value.
• Create and sustain PR/FAQ frameworks, positioning documents, launch narratives, and go-to-market strategies tailored for commerce and app growth products.
• Implement both product-led growth (PLG) and sales-led growth (SLG) strategies to drive market success.
• Collaborate closely with Product teams, employing a working-backwards approach to validate customer needs before product development and influence roadmap priorities with market intelligence.
• Spearhead product marketing initiatives related to third-party DSP integrations and strategic platform partnerships.
• Oversee product marketing interactions with measurement and attribution partners to ensure alignment and effectiveness.
• Lead launches driven by events or specific moments, ensuring each initiative has a clear strategic purpose.
• Mentor and develop a team of product marketers, fostering market-first practices and a culture of excellence.
• Provide strategic counsel to senior leadership on commerce and app growth positioning, investment priorities, and identifying capabilities that deliver real customer value.

Requirements

• Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media sectors.
• Ability to distill complex technical features into clear, differentiated positioning that drives user adoption and revenue growth.
• In-depth understanding of commerce dynamics, performance marketing, and retail media networks, including budget allocation and decision-making processes.
• Experience in crafting category narratives, value propositions, and product positioning in competitive and rapidly evolving markets.
• A customer-centric approach, leveraging market insights to inform product and go-to-market strategies.
• Demonstrated history of collaborating closely with Product teams to influence roadmap decisions and achieve successful product launches.
• Familiarity with executing both PLG and SLG go-to-market strategies in high-growth tech environments.
• Strong leadership capabilities and stakeholder management skills, with a proven ability to influence cross-functional teams and senior leadership.
• Experience in building and nurturing product marketing talent while establishing scalable practices within teams.
• Comfort in fast-paced, ambiguous settings where priorities may shift and strategic decision-making is crucial.

Nice to have

• Experience in international markets, particularly in regions where InMobi operates.
• Familiarity with AI and machine learning applications in product marketing.
• Previous involvement in high-stakes product launches or marketing campaigns that required cross-departmental collaboration.

Skills & tools

• Expertise in product marketing and positioning strategies.
• Proficient in developing go-to-market strategies for both PLG and SLG approaches.
• Strong skills in customer research and voice-of-customer methodologies.
• Knowledge of commerce media and retail media network ecosystems.
• Familiarity with DSP and Adtech platforms.
• Understanding of AI and machine learning product positioning.
• Effective cross-functional leadership and stakeholder management abilities.

Practical notes

• Some travel may be required for client meetings, industry events, and strategic partnership engagements.
• InMobi has been recognized as a Great Place to Work and has earned accolades from MIT Technology Review and Fast Company as one of the Top 10 Innovators.
• The company is backed by notable investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures.
• InMobi has offices in various locations including San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, and Bengaluru.