PR and Communications Manager

About the role

Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.

Key facts

What you'll do

Media strategies and press materials advance company goals and support leadership communications. Outcomes are achieved through coordinated press outreach and narrative development aligned with company objectives.

Outreach campaigns build and sustain a resilient network of trusted voices across the industry. Crypto, tech, and finance journalists and influencers connect through proactive outreach and structured partnership efforts.

Secured placements across publications, podcasts, and newsletters ensure broader awareness and reinforce brand credibility in key markets. Coverage across publications, podcasts, and newsletters secures authority and strengthens awareness.

Coordinated promotion with design and social teams extends earned media reach across channels. Earned media reaches design and social teams for coordinated promotion across channels.

Requirements

The posting states a minimum of 1 years of experience.

New York City availability defines where the role is based and where work is performed. Work is performed primarily from New York, in line with company location expectations.

Four to six years of PR experience in tech or finance, including at least one year in crypto, sets the expected background. Candidates must demonstrate experience navigating fast-paced, high-stakes communication environments.

A record of media placements and a strong crypto press network demonstrates proven outreach capability. Access to relevant journalists and outlets is supported by a network.

Clear, engaging narratives translate complex topics for public understanding and media appeal.

Familiarity with SEO and digital PR best practices guides content strategy and impact tracking. Digital metrics refine outreach and improve content resonance.

Organizational skills manage multiple launches and fast-paced execution across teams. Timelines stay on track and cross-functional stakeholders are aligned through effective coordination.

Nice to have

A Bachelor's degree provides foundational knowledge for the role.

Skills & tools

Media databases, analytics platforms, and collaboration software are commonly used by professionals in this field. General PR and digital communications tools support measurement, outreach, and content distribution in this field.

Practical notes

Work arrangements include hybrid-friendly schedules with flexible hours, unlimited PTO, health insurance, and equipment or home office stipend. Equal opportunity principles apply, with protection against discrimination or harassment based on identity and status.

Typical interview steps

Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.

Career growth

Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.

Questions to ask

Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you.