Senior Director, Product Management

About the role

iFIT is seeking a Senior Director, Product Management to own the end-to-end strategy and execution of the company's hardware product portfolio. This leader will translate the holistic health and fitness vision into tangible, market-ready products that integrate seamlessly with the software platform. The role serves as the critical connective tissue between engineering, operations, marketing, and software teams to ensure cohesive execution. They will drive long-term vision while managing the commercial performance and market positioning of the hardware line. Success in this role means delivering products on time, on budget, and with exceptional quality that reinforces category leadership. The position requires a strategic thinker who is equally comfortable with detailed execution and high-level stakeholder influence.

Key facts

What you'll do

Define and own the long-term hardware product vision, strategy, and multi-year roadmap that aligns with iFIT's holistic health and fitness platform and business objectives such as membership growth and revenue targets.

Lead, mentor, and develop a high-performing Hardware Product Management team, building the discipline, talent, and operating rhythms required to deliver against an ambitious and integrated roadmap.

Drive the product portfolio to ensure the optimal balance of sustaining, new product introduction (NPI), and disruptive, innovative platforms that capture evolving market needs.

Serve as the executive owner of the Phase Gate process from a product perspective, ensuring every program has clear requirements, business cases, success metrics, and trade-off decisions to ship on-time, on-budget, and on-quality.

Partner with the Software, Content, and AI leadership to ensure a truly seamless and interactive experience where hardware and digital content elevate each other within the connected fitness ecosystem.

Collaborate closely with leadership to make informed trade-offs across features, cost of goods (COGs), timing, and quality to maximize commercial and consumer value.

Act as the executive voice of the product to Marketing, Sales, and Member Services, owning compelling product narratives, pricing, positioning, and go-to-market strategy that translate hardware capabilities into clear member value.

Define portfolio-level KPIs such as attach rate, NPS, return rate, engagement, LTV impact, and gross margin, and lead executive-level post-launch reviews that feed learnings back into the roadmap.

Own competitive intelligence and consumer research at the portfolio level, maintaining a current executive view of category trends, pricing dynamics, and unmet needs in connected fitness.

Partner with Quality and Member Services leadership to monitor field performance, prioritize sustaining investment, and drive continuous improvement across the installed base to enhance long-term loyalty.

Develop the future product roadmap in partnership with Engineering and the component ecosystem, including Cameras, Projectors, Consoles, Motors, Lift/Drive systems, and new resistive-motor categories such as Pilates.

Improve product-market fit and commercial performance through structured voice-of-customer programs, competitive intelligence, and disciplined post-launch tracking to inform iterative enhancements.

Drive portfolio investment recommendations across sustaining, new product introduction (NPI), and disruptive innovation, balancing near-term commitments with long-term platform bets.

Partner on pricing, positioning, and go-to-market strategy across the hardware portfolio in collaboration with Marketing, Sales, and Member Services to ensure cohesive market execution.

Requirements

Bachelor's degree in Engineering (Electrical, Mechanical, or Computer Science), Business, or a related field is required; an advanced degree (MS) is a plus.

8+ years of Product Management experience, owning a high-engagement consumer hardware or connected product portfolio in a data-driven environment.

Proven experience driving new product introduction (NPI) and end-to-end product lifecycle management from concept through launch and post-launch optimization.

Demonstrated ability to lead cross-functional teams and influence without direct authority in a matrixed organization.

Strong mastery of product strategy, roadmapping, and prioritization frameworks to balance trade-offs among features, cost, timing, and quality.

Experience with voice-of-customer programs, competitive intelligence, and quantitative and qualitative research methods to inform product decisions.

Comfortable operating in a fast-paced, high-growth environment with ambiguous challenges and evolving business priorities.