Director, Growth Marketing

About the role

HomeLight is seeking a performance-driven marketer to take direct ownership of our paid search and social media initiatives. In this capacity, you will function as an individual contributor, responsible for the hands-on execution of campaigns and the refinement of our overarching growth strategy. This role is tailored for a builder who finds greater satisfaction in working directly within platform interfaces rather than delegating tasks to external agencies or supervising large teams. You will be the primary operator managing the day-to-day mechanics of our advertising ecosystem to drive tangible results. The position requires a deep dive into data and rapid iteration based on empirical evidence. Success in this role will be defined by your ability to leverage technology to scale testing efforts efficiently. Ultimately, you will bridge the gap between high-level business objectives and the tactical execution required to achieve them.

Key facts

What you'll do

• Orchestrate and refine Google Ads campaigns, encompassing search, Performance Max, and remarketing strategies to maximize efficiency.
• Architect and deploy Meta advertising campaigns across Facebook and Instagram, focusing on audience targeting and creative optimization.
• Implement and manage rigorous creative and audience testing protocols to systematically enhance performance metrics.
• Track and interpret Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) metrics to ensure alignment with overarching business objectives.
• Integrate artificial intelligence tools into the daily operational workflow to accelerate processes and expand testing bandwidth.
• Partner with product and data teams to validate measurement accuracy and ensure correct attribution modeling is applied.
• Maintain technical oversight of the end-to-end advertising stack, including debugging and troubleshooting tracking implementations.
• Synthesize complex performance data into clear narratives that inform strategic decisions for senior leadership.
• Monitor inventory and pacing to ensure campaign delivery remains within established budget parameters.
• Identify new opportunities for growth by analyzing market trends and competitor activities in the digital space.
• Develop standardized reporting dashboards that provide real-time visibility into key performance indicators.
• Champion data-driven decision-making by establishing a culture of experimentation and continuous improvement within the marketing function.

Requirements

• Possess a minimum of 8 years of cumulative experience in paid search and paid social, with a mandatory background working in-house rather than agency-side.
• Demonstrate technical mastery of Google Ads platforms, including advanced utilization of Smart Bidding, Search Ads 360, and sophisticated audience layering techniques.
• Show a proven track record of managing Meta Ads, specifically with Advantage+ campaigns, the strategic deployment of lookalike audiences, and the technical implementation of Conversions API.
• Exhibit proficiency in SQL and data reporting, enabling the independent extraction, analysis, and interpretation of performance metrics without reliance on constant support from analysts.
• Bring prior experience managing attribution strategies for long-cycle, high-consideration consumer products within sectors such as real estate, mortgage, insurance, or fintech.
• Hold hands-on technical skills with GA4, Google Tag Manager, and the setup and debugging of ad platform tracking to ensure data integrity.
• Communicate complex performance data and insights clearly and effectively to senior leadership and cross-functional stakeholders.
• Thrive in a fast-paced environment where priorities shift rapidly and adaptability is essential for success.
• Understand the nuances of compliance and privacy regulations as they relate to digital advertising and data usage.
• Take ownership of problem-solving, diagnosing issues independently before escalating them to larger teams.

Nice to have

• Experience with home services, real estate, or financial services marketing is preferred.
• Familiarity with emerging social platforms and their advertising capabilities.

Practical notes

Benefits include medical (Aetna or Kaiser), dental and vision (Guardian), life insurance, short-term and long-term disability, hospital indemnity, accident, and critical illness plans. We also provide a 401k (Vestwell), pet insurance (Nationwide), commuter benefits, PTO, volunteer days, and annual anniversary perks including a one-month paid sabbatical. Employees also receive access to HomeLight services for buying and selling homes. HomeLight is an equal opportunity employer.