Lead Product Manager, Agentic Personalization

About the role

You own the vision and execution of Agentic Personalization, the third pillar of Hightouch's Agentic Marketing Platform, focused on real-time, in-product experiences for websites and mobile apps. You will define the end-to-end roadmap for personalization agents that analyze customer data, orchestrate audiences, and dynamically serve tailored content inside the product. You will partner deeply with our Composable CDP and experimentation teams to turn high-level growth goals into automated, self-serve workflows. You will translate complex data and engineering constraints into simple product decisions that enable marketers to run dozens of experiments per quarter without writing code. You will be the primary voice for personalization across product, design, and go-to-market, ensuring that every release advances a cohesive brand story grounded in humility, kindness, and compassion. You will measure success through experimentation volume, outcome quality, and platform adoption, always prioritizing customer trust and durable value.

Key facts

What you'll do

Define and own the North Star metrics and product outcomes for Agentic Personalization across web and mobile platforms.

Architect the product requirements and user flows that allow marketing teams to specify goals, audiences, and variants through natural language and structured rules.

Design and prioritize the integration surface between Hightouch's Composable CDP, existing experimentation tools, and client-side SDKs for real-time decisioning.

Collaborate with data and infrastructure teams to shape APIs, event contracts, and data models that make rich customer context reliably available to agents.

Lead discovery sessions with enterprise customers such as Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart to translate their workflows into product capabilities.

Define the minimum viable experience for human-in-the-loop oversight, including review dashboards, approval flows, and guardrails for brand and compliance safety.

Partner with GTM and customer success to build enablement materials, playbooks, and reference implementations that accelerate adoption.

Establish a product feedback loop with the Agentic Advertising Studio and Agentic Lifecycle Studio teams to ensure consistent behavior across all AI workflows.

Drive iterative delivery using agile methods, balancing quick wins for early adopters with long-term platform scalability and reliability.

Establish clear documentation standards, product playbooks, and operational runbooks to support scalable rollout and troubleshooting.

Work closely with design partners to craft intuitive interfaces that abstract complexity while preserving marketer control and transparency.

Define and track operational metrics such as time-to-value, experiment throughput, and error rates to guide product improvements.

Champion accessibility, privacy, and security best practices in every feature decision, aligning with enterprise customer expectations.

Continuously benchmark against competitive tools and emerging AI techniques to keep Hightouch at the leading edge of agentic marketing.

Requirements

You have 8+ years of experience in product management, with a track record of shipping complex data and AI-enabled products.

You have experience managing products that integrate with enterprise data platforms and CDPs, understanding schemas, pipelines, and real-time constraints.

You are comfortable working with engineering teams on API design, event-driven architectures, and client-side SDKs for web and mobile.

You have experience running experiments and personalization programs in at least one major advertising or lifecycle platform.

You have strong written and verbal communication skills, able to translate technical tradeoffs into clear narratives for both technical and non-technical stakeholders.

You demonstrate humility and compassion in cross-functional collaboration, actively listening and building trust with engineers, designers, and customers.

You are comfortable making decisions in ambiguity while maintaining a rigorous analytical mindset and attention to detail.

You are driven by impact and ownership, comfortable aligning multiple stakeholders without direct authority.

Nice to have

Experience building agentic workflows or AI-assisted products in marketing or advertising contexts.

Deep familiarity with composable architectures, headless commerce, and edge delivery networks.

Background working with enterprise customers in highly regulated industries on data privacy and compliance.

Practical notes

This is a full-time position based in San Francisco, New York, or remote.

There are no travel requirements specified.

There are no visa sponsorship details provided in the source material.

There are no application deadlines communicated in the source material.