Growth Marketing Manager - Marketing Strategy & Brand Building

About the role

Herbalgoodness is seeking a Growth Marketing Manager to take the lead on marketing strategy and brand building initiatives. This role is centered on crafting and implementing plans that expand brand recognition and attract new customers over time. The manager will work across multiple channels to establish a powerful and consistent brand identity in the wellness market. You will be responsible for shaping how Herbalgoodness communicates its value to audiences through thoughtful, insight-driven campaigns.

Key facts

What you'll do

Develop and execute comprehensive marketing strategies that support long-term brand growth and sustainable customer acquisition.

Collaborate with cross-functional teams across the organization to align brand messaging and visual identity across all marketing channels.

Plan and oversee integrated campaigns spanning digital platforms, social media, email marketing, and content creation efforts.

Analyze campaign performance data and marketing metrics to identify emerging trends and optimize future promotional efforts.

Build and maintain detailed brand guidelines that ensure a consistent voice, tone, and visual identity across all touchpoints.

Manage relationships with external partners, creative agencies, and industry influencers to broaden brand reach and awareness.

Create quarterly and annual marketing plans with clearly defined goals, timelines, milestones, and budget allocations.

Lead market research initiatives to understand customer needs, preferences, and evolving competitive positioning in the market.

Coordinate product launch campaigns from initial concept through execution, monitoring, and post-launch performance evaluation.

Present marketing insights, campaign results, and strategic recommendations to senior leadership on a regular cadence.

Oversee content marketing calendars and editorial workflows to ensure timely delivery of high-quality brand assets.

Work closely with the sales team to develop go-to-market materials that support lead generation and conversion goals.

Requirements

Proven experience in marketing strategy, brand building, or growth marketing roles with a track record of measurable outcomes.

Strong understanding of digital marketing channels including social media platforms, email marketing, and paid advertising methods.

Ability to analyze complex marketing data and translate insights into actionable, evidence-based strategic decisions.

Excellent written and verbal communication skills for crafting compelling brand narratives and persuasive marketing messages.

Experience managing multiple projects simultaneously in a fast-paced, deadline-driven environment with competing priorities and tight timelines.

Bachelor's degree in marketing, business, communications, or a related field is required for this position.

Familiarity with health and wellness industry trends, consumer purchasing behavior, and emerging market dynamics is important.

Demonstrated track record of planning and executing multiple successful marketing campaigns from initial concept through final delivery.

Comfortable working with cross-functional stakeholders and presenting ideas clearly to both technical and non-technical audiences.

Self-motivated professional who can work independently and take ownership of projects with minimal supervision.

Nice to have

Experience with marketing automation platforms and customer relationship management tools to streamline campaign workflows.

Knowledge of search engine optimization, content marketing, and social media best practices for organic growth.

Background in e-commerce or direct-to-consumer brand growth and scaling operations in a competitive market.

Familiarity with A/B testing frameworks, conversion rate optimization, and landing page design principles and techniques.

Previous experience managing agency relationships and coordinating with external creative partners on brand projects.

Understanding of marketing budget management, forecasting, and ROI measurement across multiple campaign channels.

Skills & tools

Marketing strategy development, campaign planning, and full campaign execution from concept to completion.

Brand identity management, guideline creation, and brand consistency enforcement across all marketing materials.

Digital advertising platforms and social media management tools for multi-channel campaign delivery.

Data analytics, performance reporting, and dashboard creation for tracking marketing KPIs and outcomes.

Project management, scheduling, and cross-functional team collaboration to meet deadlines and deliverables.

Market research, consumer insights analysis, and competitive intelligence gathering for informed decision making.

Content marketing workflows, editorial calendars, and brand asset management systems and processes.

Budget planning, forecasting, and ROI tracking for marketing initiatives and overall campaign performance.

Practical notes

This role is based in McKinney, Texas and requires regular on-site presence at the company office.

The position is full-time with standard business hours and a consistent weekly schedule throughout the year.

Candidates should be prepared to work collaboratively with a growing and dynamic marketing team on shared goals.

Herbalgoodness values creativity, data-driven decision making, a customer-first approach, and continuous professional development.

Applicants should be ready to contribute to a fast-moving environment where initiative and accountability are encouraged.

a full-time position with opportunities for professional growth and skill development over time.