Strategist & Planner

About the role

As a , you will play a pivotal role in shaping the strategic direction of our content initiatives. This freelance position requires a creative thinker who can develop and execute comprehensive content strategies that resonate with diverse audiences. You will collaborate closely with various teams to ensure that our content not only meets client expectations but also drives engagement and growth. Your insights will be critical in guiding our clients through the evolving landscape of digital content.

Key facts

What you'll do

• Develop and implement innovative content strategies tailored to meet the specific needs of clients across various industries.
• Conduct thorough market research and audience analysis to identify trends and insights that inform content direction.
• Collaborate with creative teams to produce high-quality content that aligns with strategic goals and brand messaging.
• Monitor and analyze the performance of content initiatives using analytics tools, providing actionable insights for continuous improvement.
• Facilitate brainstorming sessions and workshops to generate fresh ideas and foster collaboration among team members.
• Create detailed content calendars that outline project timelines, deliverables, and key milestones to ensure timely execution.
• Establish and maintain strong relationships with clients, acting as a trusted advisor on content strategy and best practices.
• Stay updated on industry trends, emerging technologies, and best practices in content marketing to keep strategies relevant and effective.
• Prepare and present strategic recommendations to clients, showcasing the value and impact of proposed content initiatives.
• Manage multiple projects simultaneously, ensuring that all content is delivered on time and meets the highest quality standards.
• Collaborate with SEO specialists to optimize content for search engines, enhancing visibility and reach.
• Assist in the development of training materials and resources to educate clients and team members on effective content strategies.

Requirements

• A minimum of 3 years of experience in content strategy, planning, or a related field, preferably within a digital marketing agency.
• Proven track record of developing successful content strategies that drive engagement and achieve business objectives.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills, with a knack for storytelling and persuasive messaging.
• Proficiency in using content management systems (CMS) and analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Experience working collaboratively in cross-functional teams, demonstrating strong interpersonal skills and the ability to influence stakeholders.

Nice to have

• Familiarity with social media marketing and experience in developing content for various platforms.
• Knowledge of SEO best practices and experience in optimizing content for search engines.
• Background in project management, with experience using tools like Trello, Asana, or similar software to track progress and deadlines.
• A degree in Marketing, Communications, or a related field is a plus, though not mandatory.
• Experience in a freelance capacity, showcasing the ability to manage time effectively and work independently.

Skills & tools

• Strong understanding of content marketing principles and best practices.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace tools.
• Familiarity with design tools such as Adobe Creative Suite or Canva is advantageous.
• Ability to adapt to new technologies and tools quickly, ensuring efficiency in workflow.
• Strong organizational skills with a keen attention to detail, ensuring all content is accurate and aligned with brand standards.

Practical notes

• This position is remote, allowing for flexibility in work hours and location.
• As a freelance role, candidates should be prepared to manage their own workload and client communications effectively.
• The salary for this role will be competitive and commensurate with experience, reflecting the value you bring to the team.
• Visa sponsorship is not available for this position, so applicants must have the legal right to work in their respective locations.

META

Company: Greenparkcontent

Title: Strategist & Planner

Job type: Freelance

Apply URL: https://greenparkcontent.bamboohr.com/careers/804