Strategist & Planner

About the role

As a Strategist & Planner at Bamboohr, you will play a pivotal role in shaping the strategic direction of content initiatives for various clients. This freelance position offers the opportunity to collaborate with a dynamic team of creative professionals, leveraging your analytical skills and industry insights to develop compelling content strategies. You will be responsible for identifying target audiences, understanding market trends, and crafting plans that align with client objectives, ultimately driving engagement and growth.

Key facts

What you'll do

• Conduct thorough market research to identify trends, audience preferences, and competitive landscapes that inform content strategies.
• Collaborate with clients to understand their business goals and translate them into actionable content plans.
• Develop comprehensive content calendars that outline key themes, topics, and distribution strategies across various platforms.
• Analyze performance metrics and key performance indicators (KPIs) to assess the effectiveness of content strategies and make data-driven recommendations for improvement.
• Work closely with creative teams to ensure that content aligns with strategic goals and resonates with target audiences.
• Facilitate brainstorming sessions and workshops to generate innovative ideas and foster collaboration among team members.
• Stay updated on industry developments, emerging trends, and best practices in content marketing to inform strategic decisions.
• Present strategic recommendations and insights to clients, articulating the rationale behind proposed content initiatives.
• Manage multiple projects simultaneously, ensuring timely delivery of strategies and adherence to client deadlines.
• Build and maintain strong relationships with clients, serving as a trusted advisor on content strategy and planning.
• Collaborate with cross-functional teams, including designers, writers, and social media specialists, to ensure cohesive execution of content strategies.
• Continuously evaluate and refine strategies based on feedback and changing market conditions to maximize client success.

Requirements

• Proven experience in content strategy, planning, or a related field, with a minimum of 3 years in a strategic role.
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Familiarity with content management systems (CMS) and digital marketing tools.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Strong organizational skills and attention to detail, ensuring high-quality deliverables.

Nice to have

• Experience in a freelance or agency environment, with a portfolio showcasing successful content strategies.
• Knowledge of SEO best practices and how they integrate into content planning.
• Familiarity with social media platforms and their role in content distribution and engagement.
• Understanding of user experience (UX) principles and how they influence content strategy.
• Previous experience in a specific industry relevant to Bamboohr's client base (e.g., technology, lifestyle, health).

Skills & tools

• Proficiency in data analysis tools such as Google Analytics, SEMrush, or similar platforms.
• Experience with project management software (e.g., Trello, Asana) to track progress and collaborate with team members.
• Strong understanding of content marketing principles and best practices.
• Ability to utilize design tools (e.g., Canva, Adobe Creative Suite) for basic content creation and visualization.
• Familiarity with email marketing platforms and social media management tools.

Practical notes

• This position is fully remote, allowing for flexibility in work hours and location.
• The freelance nature of the role means you will need to manage your own schedule and client communications effectively.
• Salary details are not specified; compensation will be discussed during the interview process.
• Visa sponsorship is not available for this role; candidates must have the legal right to work in their respective locations.
• Interested applicants should apply through the provided link to submit their resume and portfolio.

In summary, the Strategist & Planner role at Bamboohr is ideal for a motivated individual who thrives in a collaborative environment and is passionate about developing effective content strategies. If you have a knack for analyzing data, understanding market dynamics, and creating compelling narratives, we encourage you to apply and join our innovative team.