Digital PR Manager

About the role

Greenparkcontent is seeking a dynamic and experienced Digital PR Manager to join our innovative team in London. This role is designed for a strategic thinker who is passionate about digital communications and has a proven track record in public relations. As a key player in our marketing department, you will be responsible for developing and executing effective digital PR strategies that enhance our brand visibility and reputation. You will work closely with various teams to ensure our messaging aligns with our overall marketing goals and resonates with our target audience.

Key facts

What you'll do

• Develop and implement comprehensive digital PR strategies that align with the overall marketing objectives of Greenparkcontent.
• Collaborate with cross-functional teams, including content creators, social media managers, and SEO specialists, to create cohesive campaigns that drive brand awareness.
• Identify and build relationships with key media contacts, influencers, and industry leaders to secure coverage and enhance our brand's reputation.
• Monitor and analyze media coverage and digital trends to assess the effectiveness of PR campaigns and make data-driven recommendations for improvement.
• Create compelling press materials, including press releases, media kits, and pitch emails, that effectively communicate our brand story and value proposition.
• Organize and manage events, webinars, and other promotional activities to generate buzz and engage with our audience.
• Develop and maintain a media database to track outreach efforts and results, ensuring a systematic approach to media relations.
• Stay updated on industry trends, competitor activities, and emerging technologies to inform PR strategies and maintain a competitive edge.
• Provide regular reports on PR activities and outcomes to senior management, highlighting successes and areas for growth.
• Train and mentor junior team members on best practices in digital PR and media relations.
• Collaborate with the analytics team to measure the impact of PR efforts on overall marketing performance and adjust strategies accordingly.
• Foster a positive and collaborative team environment, encouraging creativity and innovation in all PR initiatives.

Requirements

• A minimum of 5 years of experience in digital PR, communications, or a related field, with a strong portfolio of successful campaigns.
• Proven track record of securing media coverage across various platforms, including online publications, blogs, and social media.
• Excellent written and verbal communication skills, with the ability to craft engaging narratives and adapt messaging for different audiences.
• Strong analytical skills, with experience in using analytics tools to measure the effectiveness of PR campaigns.
• Familiarity with SEO principles and how they relate to PR strategies.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Strong interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• A proactive approach to problem-solving and a willingness to take initiative.
• Experience with crisis communications and managing reputational risks is a plus.

Nice to have

• Experience in the tech or digital marketing industry, with an understanding of the unique challenges and opportunities in this space.
• Proficiency in using PR management tools and platforms, such as Cision or Meltwater.
• Knowledge of graphic design or multimedia content creation to enhance PR materials.
• Familiarity with social media advertising and paid media strategies.
• A degree in communications, public relations, marketing, or a related field.

Skills & tools

• Strong proficiency in digital communication tools and platforms, including social media, email marketing, and content management systems.
• Familiarity with analytics tools such as Google Analytics, social media insights, and PR measurement software.
• Excellent project management skills, with the ability to prioritize tasks and meet deadlines.
• Creative thinking and the ability to generate innovative ideas for PR campaigns.

Practical notes

• This position is based in London, and candidates must be eligible to work in the UK.
• The role is a fixed-term position, with the possibility of extension based on performance and business needs.
• Greenparkcontent values diversity and inclusion and encourages applications from individuals of all backgrounds.
• Interested candidates can apply through our careers page at [Greenparkcontent Careers](https://greenparkcontent.bamboohr.com/careers/879).

Join us at Greenparkcontent, where your expertise in digital PR will play a crucial role in shaping our brand's narrative and driving our success in the digital landscape. We look forward to welcoming a passionate and skilled Digital PR Manager to our team!