Partnership Marketing Manager

About the role

You will architect and execute the marketing programs that give our Microsoft partnership and other strategic relationships real traction in the market. You will translate nebulaONE®'s governed, human-centric AI value into joint campaigns, co-branded content, and field-ready assets that equip partners to sell with confidence. You will own the end-to-end lifecycle of partnership marketing initiatives, from initial brief through to performance measurement and optimization. You will work closely with Sales, Product, and Partner Management to ensure every program aligns with pipeline targets and adoption goals across key accounts. You will serve as the primary marketing voice for the partnership team, shaping narratives that make Cloudforce and nebulaONE® distinct within the Microsoft ecosystem. You will design and manage co-marketing programs, including Azure Marketplace positioning, co-sell activities, webinars, events, and demand generation that respects partner priorities and constraints. You will track program performance, surface insights, and iterate based on data so that partnership investments consistently demonstrate clear business impact. You will act as a bridge between our internal teams and external partners, ensuring alignment on goals, timelines, and expectations for every joint initiative.

Key facts

What you'll do

Develop and manage a comprehensive portfolio of partnership marketing programs that amplify the Microsoft relationship and other strategic alliances.

Create co-branded content, including white papers, solution briefs, customer stories, and executive insights, tailored for joint selling scenarios.

Plan and execute integrated campaigns that coordinate email, digital advertising, social, and events to drive awareness and pipeline for Cloudforce and its partners.

Own the Azure Marketplace presence and co-sell enablement materials, ensuring messaging aligns with both partner and Cloudforce objectives.

Collaborate with Sales to identify target accounts and design field activities such as partner‑led briefings, roundtables, and proof‑of‑concept promotions.

Coordinate webinars and virtual events with partners, managing logistics, registration, content development, and post-event follow‑up.

Support marketplace programs and demand generation initiatives that leverage partner networks, platforms, and customer communities.

Provide field enablement resources to partners, including battlecards, demo scripts, competitive positioning, and objection handling guides.

Establish lead routing and feedback mechanisms so partner-sourced opportunities are tracked, nurtured, and closed within Cloudforce systems.

Define and monitor KPIs for each partnership, including pipeline influence, win rates, deal size, and engagement metrics across joint activities.

Maintain a repository of co-branded assets, campaign performance data, and learnings to inform future partnership strategies and decisions.

Act as the central point for partner marketing requests, aligning timelines, approvals, and resource plans across internal stakeholders.

Translate complex technical capabilities into clear, partner-facing narratives that accelerate adoption and deepen relationship value.

Champion continuous improvement by testing new formats, channels, and offers, then refining programs based on performance outcomes.

Requirements

You bring eight or more years of experience in marketing, partnership, or a related field, with a track record of managing complex programs.

You have direct experience with Microsoft partner ecosystems, including Azure Marketplace, co-sell, and joint marketing practices.

You hold a bachelor's degree or equivalent practical experience, demonstrating sustained professional growth and responsibility.

You are comfortable working in a hybrid environment, splitting time between focused individual work and collaborative in-person sessions.

You have a history of working cross-functionally with Sales, Product, Legal, and Finance to advance shared objectives.

You understand how to build and manage demand generation programs that generate measurable pipeline and revenue impact.

You are able to manage multiple priorities in a fast-paced environment while maintaining attention to detail and high-quality output.

You communicate clearly in writing and speaking, with the ability to tailor messages for technical and executive audiences.

Nice to have

Experience with CRM and marketing automation platforms, including systems used for partner and pipeline management.

Familiarity with AI‑focused technology, cloud marketplaces, and modern SaaS go‑to‑market motions.

Background in regulated or enterprise‑grade environments where security, compliance, and governance are central to positioning.

Practical notes

This role is full-time and based in National Harbor, Maryland, with a hybrid schedule that includes in-person collaboration.

Travel is not expected as part of this role, and all work authorization requirements must be met in accordance with company policy.

The listed compensation range is $95,000 to $120,000 Annually, subject to experience, and may be adjusted within that band based on qualifications.