Marketing Associate

About the role

At Glomo, you will own the end to end brand narrative that communicates our value proposition to enterprise decision makers. You will craft coherent stories that translate regulated financial services into clear and compelling messages for diverse audiences. This role requires you to explore and test multiple marketing channels to discover which tactics generate the strongest pipeline for our business. You will act as a strategic generalist, balancing creative ideation with the disciplined execution of campaigns and events. A core part of your responsibility will be to synthesize complex regulatory and technical information into accessible content that resonates. You will collaborate closely with product and compliance teams to ensure every initiative aligns with our strict operational framework. Your work will directly influence customer acquisition by building awareness and trust in our cross border payment ecosystem. This position is ideal for a professional who wants to move fluidly between strategy, content creation, and analysis.

Key facts

What you'll do

Develop integrated marketing campaigns that span digital, event, and content channels to support enterprise growth objectives.

Create clear and persuasive copy for website pages, email sequences, proposals, and sales collateral that simplifies intricate payment flows.

Design and manage physical events such as client meetings and industry gatherings to strengthen relationships and generate leads.

Monitor campaign metrics using analytics dashboards to evaluate performance and recommend data driven optimizations.

Coordinate with the product team to gather insights that inform messaging, positioning, and feature communication strategies.

Maintain strict adherence to regulatory compliance standards in all marketing materials and customer facing communications.

Utilize social media platforms to amplify our brand story and engage with fintech communities and industry influencers.

Manage the end to end lifecycle of marketing projects, from initial concept through execution and post campaign review.

Leverage design tools to produce visual assets that support campaigns and enhance our professional brand image.

Build and refine a structured marketing operations framework that improves efficiency and ensures consistent execution.

Document processes and insights to create a knowledge base that supports the marketing team and informs future initiatives.

Identify and evaluate new marketing technologies and platforms that can enhance our outreach and measurement capabilities.

Support the creation of case studies and testimonials that validate our impact and help de risk purchase decisions for prospects.

Represent Glomo in external forums and discussions to build credibility and attract interest from potential enterprise clients.

Requirements

You must be located in or be willing to relocate to Bengaluru to fulfill the responsibilities of this role.

You should possess between 0 to 2 years of professional experience in marketing or a closely related discipline.

You need exceptional written communication skills to explain sophisticated financial concepts to varied audiences.

You must demonstrate basic analytical capabilities to interpret data from dashboards and assess campaign outcomes.

You are required to have a proactive mindset that balances strategic planning with operational task execution.

You should be comfortable managing both digital initiatives and the logistics of in person interactions and events.

You must show a strong commitment to accuracy and detail, particularly in relation to regulatory and compliance requirements.

You need to be highly organized and capable of managing multiple priorities in a fast paced and evolving environment.

Nice to have

Previous exposure to fintech or financial services through internships, academic projects, or personal ventures is valued.

Experience with digital marketing tools and platforms that improve targeting, engagement, and reporting is preferred.

Knowledge of regulatory considerations in financial services marketing will be considered an advantage.

Practical notes

Our operations function within a regulated framework, making meticulous attention to compliance details essential for success in this role.

This position demands a significant degree of independence, as you will be expected to establish your own workflows and refine them based on performance insights.

Flexibility and adaptability are critical, given the fast paced nature of the environment and the need for quick problem solving.

Collaboration across teams is integral, as you will align marketing activities with broader business strategies and objectives.

We encourage creativity and innovation, inviting you to introduce fresh ideas that contribute to the evolution of our marketing approach.