Senior Content Marketer

About the role

You are the strategic narrator who converts our complex geolocation and compliance infrastructure into a clear, category-defining story that external audiences already repeat. You own the end-to-end narrative for key segments, ensuring that every sentence written about GeoComply reinforces our position as the trust layer for regulated industries. You will not simply fill a content calendar; you will architect the storyline that makes regulators, analysts, and executives believe in our mission. This role demands fluency in both technical precision and brand voice, translating dense product capabilities into accessible, credible narratives. You will collaborate deeply with cross-functional partners to align messaging with product launches, market entries, and policy shifts. Success is measured by how often the market echoes our positioning in press, analyst reports, and customer conversations. This position may require up to one week of quarterly travel for customer research, executive media moments, team events, and industry conferences. You are expected to operate with the judgment of an owner, making decisions that protect and elevate our brand integrity across every touchpoint.

Key facts

Location: Canada

Engagement: Full-time

This role reports to the Director of Product Marketing and is embedded within a fast-growing, globally distributed marketing organization. You will work across web, social, earned media, and AI-answer surfaces to ensure consistent story delivery. Your work will directly influence how regulators, analysts, and operators perceive GeoComply's reliability and thought leadership. The successful candidate will thrive in an environment that values clarity, evidence-based arguments, and rigorous fact-checking. You will be expected to maintain a deep understanding of the iGaming and broader regulated sectors to ensure relevance and accuracy. This is a hands-on role where your writing, strategy, and judgment will shape the perception of a leading compliance and security technology company.

What you'll do

Conduct structured interviews with product leaders and engineers to extract the most compelling proof points and differentiators for priority segments.

Develop narrative frameworks that position GeoComply as the indispensable trust layer for regulated industries, translating technical depth into coherent storylines.

Write executive-facing content, including leadership statements, analyst briefings, and investor materials that reinforce confidence in our compliance and security posture.

Create persuasive landing page and website copy that guides high-value segments through complex regulatory environments with clarity and assurance.

Produce authoritative social content that establishes GeoComply as the go-to source for insights on geolocation, cybersecurity, and anti-fraud for professional audiences.

Collaborate with the growth team to design narrative-driven campaigns that align messaging, audience targeting, and conversion objectives across channels.

Partner with creative leads to ensure that written concepts are translated into clear, on-brand visuals and experiences that support our positioning.

Synthesize customer feedback, case studies, and industry trends into narrative assets that support demand generation and executive communications.

Coordinate closely with product marketing to ensure that new feature launches are supported by timely, accurate, and persuasive content across all touchpoints.

Champion a consistent editorial standard across web, social, and AI-answer surfaces, ensuring that every piece of content reflects GeoComply's credibility and precision.

Act as the primary content owner for analyst relations and media outreach, drafting pitches, press materials, and thought leadership that earn third-party validation.

Define and maintain a living library of core narratives, value propositions, and proof statements that can be adapted across audiences and use cases.

Review and optimize existing content to ensure it continues to support current business objectives and reflects our latest market positioning.

Mentor junior marketers on storytelling best practices, helping to elevate the overall quality and strategic impact of the team's output.

Requirements

You possess eight or more years of progressive experience in content marketing, corporate communications, or a related field, with a track record of shaping complex narratives in regulated markets.

You hold a bachelor's degree or equivalent practical experience that demonstrates your ability to research, analyze, and translate technical information into compelling narratives.

You are comfortable operating in ambiguity and making high-impact decisions without needing step-by-step instructions.

You bring a proven ability to collaborate with engineering, product, and executive teams, translating technical language into accessible, credible messaging.

You have experience working in or with regulated industries such as gaming, financial services, or identity verification, understanding the unique demands of compliance-driven narratives.

You demonstrate mastery of written communication, with an eye for clarity, tone, and persuasion across diverse audiences and formats.

You show a strong history of owning end-to-end content projects, from strategic framing through execution and optimization, while maintaining strict attention to detail.

You are fluent in interpreting data and feedback to refine messaging, and you actively seek evidence to support or challenge your assumptions about what resonates.

Nice to have

Experience in iGaming, regulated online wagering, or similar heavily regulated verticals is preferred, given the complexity of compliance and licensing considerations.

Familiarity with geolocation technology, anti-fraud systems, or identity intelligence platforms is advantageous for accelerating your impact in this role.

Understanding of AI-readiness and how content performs in automated answer environments is a clear edge as we evolve our presence in AI-driven discovery.

Experience working with global brands and cross-functional, distributed teams, navigating time zones and cultural nuances with ease.

Practical notes

This role may require up to one week of quarterly travel for customer research, executive media moments, team events, and industry conferences.

Employment is full-time and based in Vancouver, British Columbia. Candidates must be eligible to work in Canada without sponsorship for this position.