Product Marketing Manager

About the Role

This position is a marketing generalist with a distinct product marketing focus and immediate, tangible ownership. From the first week, you will be responsible for defining how Gauntlet's products are presented and perceived in the market. Your core responsibilities include owning product positioning, managing launch strategies, and developing sales enablement materials for a portfolio that oversees more than $1.5 billion in client TVL. You serve some of the largest fintechs, protocols, and capital allocators operating in the onchain financial ecosystem.

Your responsibilities sit at the intersection of product, business development, and communications. You will translate product strategy into narratives that shape client conversations and directly influence launch outcomes. You will own the written content for new product announcements, event frameworks, and the company's external story. As new financial tools move from development to production, you will adapt our website and public materials to accurately reflect their capabilities. Your work will also extend to event participation and social communication, ensuring our public presence aligns with active product releases. The role requires a balanced focus, split approximately evenly between product marketing initiatives and communications execution, with priorities shifting according to the active product roadmap.

About Gauntlet

Gauntlet is building the foundational financial systems for the onchain economy. Unlike many solutions that address isolated problems, we operate across the entire vault infrastructure stack to deliver institutional-grade products. We currently serve more than $1.5 billion in client TVL, working with major fintechs, neobanks, protocols, exchanges, and capital allocators who are moving treasury operations onchain. Our client base is expanding to include traditional asset managers seeking onchain solutions. Our team combines backgrounds from traditional finance and crypto-native product development to create robust, sophisticated products designed for institutional needs.

Key Facts

-

Location: Remote (New York City / San Francisco / Los Angeles /)

-

Engagement: Full-time

-

Compensation: $180,000 base salary, target bonus, and equity package

Responsibilities

You will architect the market narrative for Gauntlet from day one, taking full ownership of the story from concept to execution. A significant portion of your work will involve designing launch narratives tailored to products that manage substantial client TVL. You will craft the sales materials that help institutional clients understand the specific capabilities and value of our vault infrastructure.

You will work in close partnership with product and business development teams to ensure our external messaging accurately reflects the product roadmap and timelines. Your written work will form the basis of our communications for new offerings, while your event planning will structure client-facing engagements to highlight current features and capabilities. You will be the owner of our social media presence, updating our channels when new announcements go live to ensure our target audiences receive timely and accurate information.

A core part of this role is creating briefing documents for partners and sales teams to maintain consistent institutional messaging across all channels. You will also monitor the performance of our messaging, using data and client feedback to iterate and refine our approach over time.

Requirements

• A minimum of three years of professional experience in a product marketing capacity, preferably within financial services or technology.
• The ability to write clearly and confidently about sophisticated financial services and technical onchain products for institutional decision-makers.
• Demonstrated experience in managing multiple initiatives simultaneously while coordinating across cross-functional teams, including product, business development, and executive leadership.
• A data-oriented mindset, with the ability to use metrics to assess the effectiveness of messaging and demonstrate your impact on business outcomes.

Nice to Have

Prior experience working with vault infrastructure, yield farming protocols, or decentralized finance platforms is a significant advantage.

Practical Notes

Please refer to the official application page for any updates to logistics or requirements.