AI Creative Strategist

About the role

The owns the end to end system that turns strategic briefs into a continuous stream of high volume paid acquisition creative. You will design and operate a production pipeline that converts campaign objectives into static and video assets ready for rapid deployment. In this role you enable continuous test cycles for creative in partnership with media buyers and creative strategists to iterate based on real world response. You will use CPA data to direct rapid iterations in ads ensuring that every asset variant is informed by performance signals. The position requires a performance or direct-response creative background that has shipped high volume ad creative at speed and understands how to apply that experience in an AI augmented workflow. You will use hands on fluency with LLMs for copy and hooks, image creation, AI video, and voiceover, plus asset assembly to maintain consistent quality across formats. You will apply prompt engineering, API integrations, and light scripting or automation in n8n, Make, or similar to wire reliable pipelines that scale. You will analyze creative and account performance in ad platforms to identify metrics tests and surface opportunities for incremental gains. You will use analytical skills to read performance data and target metrics so that creative decisions are grounded in observed behavior. You will distinguish when rough static outperforms produced video across formats allowing the team to prioritize the most efficient creative executions. You will apply understanding of subscription and LTV dynamics to optimize creative toward acquiring paying users rather than vanity metrics.

Key facts

What you'll do

• Own high-volume production system to reduce paid acquisition creative gap by designing repeatable workflows that convert briefs into scalable assets.
• Build and maintain production pipelines converting briefs into high-volume static and video assets using AI tools and human oversight.
• Enable continuous test cycles for creative with media buyers and creative strategists to run multivariate experiments and learn quickly.
• Use CPA data to direct rapid iterations in ads by interpreting performance signals and adjusting creative elements accordingly.
• Apply performance or direct-response creative background to produce high-volume ad creative at speed while preserving clarity and conversion intent.
• Use hands-on fluency with LLMs for copy and hooks, image creation, AI video, and voiceover, plus asset assembly to streamline the creative process.
• Apply prompt engineering, API integrations, and light scripting or automation in n8n, Make, or similar to wire pipelines that minimize manual effort.
• Analyze creative and account performance in ad platforms to identify metrics tests that can improve return on ad spend.
• Use analytical skills to read performance data and target metrics ensuring that creative investments drive meaningful business outcomes.
• Distinguish when rough static outperforms produced video across formats to allocate resources toward the highest impact formats.
• Apply understanding of subscription and LTV dynamics to optimize toward paying users by aligning creative messaging with acquisition economics.
• Implement version control and documentation practices for creative assets to maintain clarity and reproducibility across campaigns.
• Collaborate with cross functional stakeholders to translate business objectives into creative briefs that guide AI and human production.
• Iterate on creative frameworks based on test outcomes to refine storytelling structures, hooks, and calls to action for paid channels.
• Maintain awareness of emerging AI capabilities and limitations to continuously evolve the production system and creative quality.

Requirements

• Performance or direct-response creative background with shipped high-volume ad creative produced at speed demonstrating a track record of executing under tight deadlines.
• Hands-on fluency with LLMs for copy and hooks, image creation, AI video, and voiceover, plus asset assembly showing practical examples of completed work.
• Ability to use prompt engineering, API integrations, and light scripting or automation in n8n, Make, or similar to demonstrate competence in connecting tools and data.
• Analytical skills to read creative and account performance in ad platforms indicating comfort with dashboards, metrics, and experimentation.
• Experience distinguishing when rough static outperforms produced video across formats showing that you base decisions on observed results.
• Understanding of subscription and LTV dynamics to optimize toward paying users reflecting knowledge of acquisition economics and retention fundamentals.
• Strong written and verbal communication skills to articulate creative rationale and collaborate effectively with strategists, buyers, and stakeholders.
• Self directed work style that thrives in a fast paced environment and manages multiple priorities without sacrificing quality or clarity.
• Comfort with ambiguity and a bias toward action allowing you to experiment, learn, and iterate based on real time data.
• Commitment to following documented processes while also challenging them when data suggests better approaches to creative production.

Practical notes

Note: In-office culture: 4-5 days per week in San Francisco. Note: About the company

Gamma is an AI-powered presentation and document creation platform. The tool enables users to create professional presentations, documents, and webpages using AI-generated content and design.