Specialist - Marketing Operations

About the role

This position centers on the technical upkeep and data integrity necessary for global marketing and sales effectiveness. The role owner is responsible for the end to end management of lead operations, ensuring that routing, enrichment, and assignment processes run without fault. You will serve as the primary point of contact for resolving marketing technology issues that impact campaign execution. This position requires a proactive approach to auditing and cleansing data within core systems to maintain high standards of accuracy. Collaboration with Sales, Marketing, and RevOps teams is central to refining segmentation and qualification criteria for better outcomes. You will assist in driving marketing automation projects forward, identifying areas for workflow upgrades and optimization. The role involves troubleshooting complex technical issues in lead distribution by interfacing with IT and internal stakeholders. Finally, you will propose and implement scalable solutions designed to improve operational processes and support business growth.

Key facts

What you'll do

• Execute direct lead operations including routing, enrichment, assignment, and distribution across multiple channels.
• Provide support for system updates, campaign execution, and lead assignment issues within established service level agreements.
• Monitor lead flow and generate reports that analyze funnel performance and key operational metrics for continuous review.
• Conduct audits and perform data cleaning within Salesforce and Marketo to ensure database quality and reliability.
• Partner with Sales, Marketing, and RevOps departments to refine segmentation rules and qualification methodologies.
• Assist in marketing automation projects and workflow upgrades aimed at improving efficiency and scalability.
• Resolve technical issues in lead routing by collaborating with IT and internal teams to identify root causes.
• Propose and implement scalable solutions designed to enhance operational processes and reduce manual intervention.
• Maintain documentation for standard operating procedures related to lead management and system configurations.
• Liaise with cross-functional teams to gather requirements and translate business needs into technical marketing operations solutions.
• Perform regular data health checks to identify anomalies and correct discrepancies in lead records.
• Support the implementation of new technologies or integrations that impact the lead lifecycle.

Requirements

• Bring 4-8 years of professional experience in Marketing Operations, Sales Operations, or Revenue Operations to the role.
• Demonstrate practical knowledge of Salesforce and Marketo, specifically regarding CRM administration, reporting, and lead management.
• Show an ability to analyze data for the purpose of optimizing lead management strategies and improving conversion rates.
• Exhibit experience managing operational support requests via ticketing systems to ensure timely resolution.
• Use strong communication skills to manage cross-functional stakeholder relationships and align on objectives.
• Capacity to troubleshoot technical problems and drive automation improvements across marketing workflows.
• Maintain high attention to detail while handling multiple tasks in a high-volume environment with strict deadlines.
• Understand the importance of data privacy and compliance in handling customer information.
• Display a strong sense of ownership and accountability for operational tasks and project delivery.
• Be comfortable working in a fast paced environment where priorities can change rapidly.

Nice to have

• Proficiency with lead routing and enrichment tools like Clay or Openprise to enhance data accuracy.
• Experience building marketing dashboards and using reporting software to visualize performance metrics.
• Knowledge of demand generation, lead scoring, attribution modeling, and customer lifecycle stages to inform strategy.

Skills & tools

• Salesforce
• Marketo
• Openprise
• Clay
• Marketing Automation
• CRM Administration
• Data Auditing
• Lead Routing

Practical notes

Freshworks is an equal opportunity employer committed to a diverse and inclusive workplace. The company values candidates from all backgrounds and identities.

The role is based in Chennai, India, and is a full time position. No specific working hours are detailed in the source material beyond the standard full time designation. There is no mention of travel requirements, visa sponsorship details, or application deadlines in the provided information. The company adheres to equal opportunity employment practices.