Field Marketing Specialist

About the role

Freshworks is looking for a Field Marketing Specialist to build the operational engine behind our regional event programs. Today, Field Marketing Managers (FMMs) own both the strategy and the execution of every event, from forecasting and business cases on one end to vendor contracts and lead uploads on the other. That's a lot of ground for one person to cover, and it means our best strategic thinkers spend too much time in the weeds. This role is the fix: a shared execution engine that lets FMMs focus on strategy, stakeholder relationships, and pipeline impact, while you own flawless on-the-ground program delivery, from kickoff through post-event closeout. This isn't a 1:1 hire per marketer, it's a pooled model, so you'll support multiple FMMs across a region and get exposure to a diverse portfolio of third-party conferences, executive experiences, customer events, partner programs, and regional activations. The listing location is San Mateo, us.

Key facts

What you'll do

• Freshworks is looking for a Field Marketing Specialist to build the operational engine behind our regional event programs.
• Today, Field Marketing Managers (FMMs) own both the strategy and the execution of every event, from forecasting and business cases on one end to vendor contracts and lead uploads on the other.
• That's a lot of ground for one person to cover, and it means our best strategic thinkers spend too much time in the weeds.
• This role is the fix: a shared execution engine that lets FMMs focus on strategy, stakeholder relationships, and pipeline impact, while you own flawless on-the-ground program delivery, from kickoff through post-event closeout.
• This isn't a 1:1 hire per marketer, it's a pooled model, so you'll support multiple FMMs across a region and get exposure to a diverse portfolio of third-party conferences, executive experiences, customer events, partner programs, and regional activations.
• Priorities and assignments are managed centrally based on event complexity, timing, and regional need.
• What You'll Do Vendor Sourcing & Management: Find, vet, and manage the vendors that bring events to life.
• Contracts, POs & Budget Administration: Coordinate with Procurement, Legal, Finance, and vendors to move contracts and purchase orders forward, track approvals, and keep spend aligned to budget so FMMs don't have to chase it.
• Program Logistics & Production: Own the shipping, swag, and promotional execution, the physical work that makes an event actually happen.
• Brand & Creative Coordination: Partner with Brand, Design, Content, and Web, in conjunction with the respective FMM, to manage event graphics, booth assets, promotional materials, registration pages, and production timelines.

Requirements

• This isn't a 1:1 hire per marketer, it's a pooled model, so you'll support multiple FMMs across a region and get exposure to a diverse portfolio of third-party conferences, executive experiences, customer events, partner programs, and regional activations.
• Priorities and assignments are managed centrally based on event complexity, timing, and regional need.
• Travel: Manage assigned events on-site, supporting priority programs across the regional portfolio as needed.
• Relevant Experience: 2-4 years in event operations, field marketing, marketing operations, or a similar coordination-heavy role.
• Bonus Points Pooled Model Experience: Prior experience in a shared-services or pooled-support model.
• Sales Partnership: Experience partnering with Sales on event outreach, lead follow-up, or campaign execution.
• Production Experience: Experience managing branded event assets, tradeshow booths, or promotional production.
• Let's building something refreshing together.  The annual  base salary range  for this position is $100,000 - $125,000 Base Salary.  Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level.

About Freshworks

Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow.