Senior Manager - Digital Marketing

About the role

Freshworks is seeking a Senior Manager

Digital Marketing to lead and shape the company's digital marketing strategy across all online channels. This role is responsible for planning and executing comprehensive marketing campaigns that reach target audiences and drive customer engagement. The Senior Manager works closely with the marketing team to build brand awareness and generate customer acquisition for Freshworks products and services. You will manage campaign budgets, analyze performance data, and guide a team of marketing professionals to deliver measurable business results and support overall growth objectives.

Key facts

What you'll do

• Lead the planning and execution of digital marketing campaigns across search, social media, and email marketing channels.
• Manage the digital marketing budget and allocate resources strategically to maximize return on investment across all channels.
• Collaborate with product and sales teams to create targeted campaigns that support broader business objectives and growth goals.
• Oversee the creation of content for blogs, landing pages, and social media platforms to engage the target audience.
• Analyze campaign performance using analytics tools and prepare detailed regular reports for leadership and cross-functional partners.
• Develop and maintain the marketing calendar to ensure consistent, timely, and well-coordinated campaign delivery throughout the year.
• Mentor and guide junior marketing team members to build their skills, capabilities, and career development within the team.
• Work with external agencies and vendors to produce marketing assets and manage vendor relationships effectively and professionally.
• Conduct thorough market research to identify emerging trends, customer needs, and competitive positioning in the marketplace.
• Optimize landing pages and conversion funnels to improve lead generation rates and overall customer acquisition performance.
• Coordinate with the design team to ensure all marketing materials and creative assets meet established brand guidelines.
• Present campaign results and strategic recommendations to senior leadership and key stakeholders on a regular basis.

Requirements

• Extensive experience in digital marketing with a focus on strategy, planning, and execution across multiple channels.
• Proven leadership skills with a track record of managing and guiding marketing teams in a professional setting.
• Strong knowledge of digital marketing channels including search, social media, email, and content marketing.
• Familiarity with marketing automation and customer relationship management platforms for campaign operations.
• Demonstrated ability to manage marketing budgets and deliver campaigns within financial targets.
• Excellent written and verbal communication skills for presenting results and coordinating with stakeholders.
• Experience analyzing campaign data and using reporting tools to measure performance and inform strategy.
• Ability to work collaboratively with cross-functional teams including product, sales, and design departments.

Nice to have

• Experience working in a SaaS or software company environment is highly valued and considered a strong plus.
• Knowledge of search engine optimization best practices and content strategy development for organic growth.
• Familiarity with A/B testing and conversion rate optimization methodologies for improving landing page performance.
• Prior experience managing agency relationships or external marketing partners for campaign execution and delivery.
• Understanding of marketing attribution models and multi-touch revenue tracking approaches for measuring channel effectiveness.

Skills & tools

• Web analytics platforms for tracking campaign performance, user behavior, and conversion metrics.
• Marketing automation platforms for email marketing, lead management, and campaign execution.
• Social media advertising platforms for paid media campaign setup, targeting, and management.
• Search engine marketing tools for paid search campaign creation, keyword management, and optimization.
• Content management systems and email marketing software for campaign execution and audience segmentation.
• Project management and collaboration tools for team coordination, task tracking, and workflow management.

Practical notes

• This role is based in Bengaluru and requires on-site presence at the Freshworks office location.
• The Senior Manager reports to the Director of Marketing or a similarly senior leader within the organization.
• Regular collaboration with cross-functional teams including product, sales, and design to align marketing efforts with business priorities.
• The position involves working with global teams across different time zones for campaign coordination and alignment.
• Candidates should expect a dynamic work environment with opportunities for professional growth, learning, and career advancement.

About the company

Freshworks provides business software for customer support, IT service management, CRM, and marketing automation. Founded by Girish Mathrubootham and Shan Krishnasamy in Chennai, India in 2010, Freshworks went public on NASDAQ in September 2021.