Head of Performance Marketing

About the role

Head of Performance Marketing

The Operating System for Global Wellness

Fresha defines the digital infrastructure for the beauty, wellness, and self-care world. The platform serves as the central nervous system for an industry spanning salons, barbers, spas, medspas, fitness studios, and health practices. It connects consumer demand with merchant capability through a single, unified marketplace. The organization serves millions of users and processes over one billion appointments to date.

The company maintains its primary headquarters in London, United Kingdom. A network of fifteen global offices supports operations across North America, EMEA, and APAC. Fresha provides consumers with a tool to discover, book, and pay for local services. Simultaneously, it delivers businesses an integrated platform for operations, combining software and financial technology.

The ecosystem empowers merchants with appointment scheduling, point-of-sale processing, customer record management, marketing automation, loyalty programs, inventory tracking, and team coordination. The consumer-facing marketplace generates additional revenue streams for partners by utilizing online bookings and automated marketing. This functionality operates through mobile applications and integrations with major technology brands including Instagram, Facebook, and Google.

Position Overview

Fresha holds the position of the world's leading marketplace within the beauty and wellness sector. The organization is currently navigating a significant growth phase. Performance marketing has transitioned fully in-house, creating an opportunity for a new leader. The successful candidate will own the acquisition strategy for both B2B and B2C channels.

This role involves full ownership of paid search and paid social strategies. It requires managing an expanding in-house team focused on generating scalable, data-driven growth. Collaboration with Marketing, Data, Design, and Commercial teams is essential. The role holder will optimize spending, creative assets, and funnel performance to improve return on investment and customer lifetime value. The focus will be on key markets and critical customer journeys.

Key Responsibilities

You will design intake frameworks to qualify partner demand and consumer interest prior to media activation. This ensures a structured approach to campaign initiation. You will construct build workflows for search and social campaigns. This includes systematic testing of offers, audiences, and landing page structures.

Analyzing funnel metrics and creative variants will be a core function. This analysis aims to isolate high-value segments and eliminate underperforming combinations. You will deploy optimized campaigns across search engines and social platforms. This requires coordination with internal teams to execute feature and audience launches on schedule.

Partnership with data and technology groups is crucial. You will align tagging strategies, event tracking, and dashboards to enable cleaner decision-making. You will guide creative direction through the development of briefs and feedback. This ensures concepts are relevant to local markets and adhere to brand standards.

You will establish testing roadmaps that emphasize high-impact experiments. This involves clarifying outcomes to facilitate future scaling. Negotiation with media suppliers will be necessary to secure efficient rates and favorable terms. These negotiations must not compromise quality or reliability.

Translating strategic objectives into operational briefs for vendors and internal stakeholders is a key duty. This maintains project alignment and transparency. Maintaining documentation that captures processes, learnings, and decisions will support consistent execution over time.

Essential Criteria

The candidate must possess a minimum of five years of experience managing paid search and paid social initiatives. This experience must be within a performance-based environment. Direct experience with marketplace models is required. The candidate must be familiar with environments featuring multiple merchant types within a single funnel.

Understanding how appointment-based businesses track leads, bookings, and revenue across online and offline touchpoints is mandatory. Comfort with interpreting dashboards, SQL snippets, and experiment results is essential to guide subsequent actions.

Additional Qualifications

Experience serving campaigns through major technology brands such as Instagram, Facebook, and Google is highly valued. Specific knowledge of these platforms' advertising ecosystems is a significant advantage.

Practical Information

Please confirm all details on the official application page. This ensures alignment with the latest requirements and procedures for submission.