Social Media Coordinator

About the role

You will own the end-to-end strategy and execution of social community engagement that directly supports member retention and trust at Found. You will lead a proactive, insight-driven approach to social community management and strategy, helping Found plan, execute, and generate content that resonates with members where they live online. You will shape Found's social presence, define social strategy, oversee ambassador programs, and amplify authentic member voices across platforms. You will partner closely with cross-functional teams to translate community insights into actionable campaigns and communication. You will ensure the social voice remains consistent, authentic, and resonant through evolving content guidelines. You will monitor, respond, and engage with members in a timely, on-brand, and compliant manner across all channels. You will act as a strategic bridge between community behavior and business outcomes for growth and advocacy.

Key facts

What you'll do

Lead the creation and execution of social content strategies that drive engagement, advocacy, and growth across Instagram, TikTok, Reddit, and other priority channels.

Collaborate with marketing and creative teams to conceptualize, produce, and publish compelling social content that resonates with Found's community.

Proactively monitor social conversations, responding to comments, DMs, and mentions in a timely, on-brand, and compliant way to keep content relevant and engaging.

Identify trending topics, sentiment shifts, and emerging narratives to inform content ideation, campaign planning, and social strategy.

Surface and amplify member success stories, testimonials, and organic advocacy through original posts, repurposed content, and creative storytelling formats.

Maintain and evolve social voice and content guidelines to ensure consistency, authenticity, and community resonance across platforms.

Support escalation protocols for issues requiring support, clinical, or PR response.

Regularly share community insights with Product, Clinical, and Marketing teams to inform roadmap and messaging.

Flag early indicators of potential reputation issues or emerging crises to marketing leadership.

Partner with the Member Experience team to ensure handoffs are seamless and member experience is protected.

Track review volume, sentiment trends, and escalation patterns across platforms.

Support day-to-day communication and relationship management with Found's creator and ambassador network, in close coordination with Found's creator agency.

Coordinate content approvals, asset sharing, and campaign participation for creator partners.

Serve as an internal point of contact for agency workflows, ensuring briefs, timelines, and deliverables stay on track.

Help maintain a pipeline of community-sourced voices who can authentically represent the Found experience.

Requirements

1-3 years of experience in social media management, community management, or a related role.

Deep familiarity with Instagram, TikTok, and Reddit community norms, tone, and best practices.

Familiarity with social listening tools (Sprout Social, Brandwatch, or similar).

Strong written communication skills with the ability to adapt voice across contexts and platforms.

Experience managing creators or ambassadors and coordinating campaigns across multiple platforms.

Experience managing online community moderation, including de-escalation and policy enforcement.

Proficiency with social media management and listening tools (Sprout Social or similar), with experience tracking and reporting on community KPIs including engagement rate, response time, sentiment, and follower growth.

Comfort working in regulated or sensitive environments requiring clinical and compliance awareness.

Highly organized with strong attention to detail and the ability to manage high-volume, fast-moving workflows.

Collaborative mindset with experience interfacing across marketing, support, and product teams.

Nice to have

Experience in healthcare, wellness, or another sensitive consumer category.

Background supporting creator or influencer engagement programs.

Interest in leveraging AI tools to enhance community workflows, sentiment analysis, reporting efficiency, and response drafting.

Understanding of escalation frameworks and cross-functional triage protocols.

Genuine passion for community building and member advocacy.

Comfort with ambiguity and a bias toward initiative in a fast-paced, evolving environment.

Preference for candidate to be located near NYC to be able to go once a month to film content if needed.

Practical notes

This role is remote.

Found is an Equal Opportunity Employer. We seek and celebrate diversity in its many forms. If you are excited about this opportunity but do not meet 100% of the qualifications, we encourage you to apply.

Please review our CCPA policies.