Marketing Specialist
Job description
About the role
These initiatives connect global logistics offerings with regional audiences through planned, data-informed execution. The role owns the end to end planning and execution of marketing campaigns that build demand for Flexport's logistics solutions across the EMEA region. You translate complex global freight services into clear narratives that resonate with target audiences in the region. This position operates at the intersection of creativity, analytics, and operations to drive measurable awareness and pipeline. You collaborate closely with cross functional stakeholders to align messaging, channels, and timing with business objectives. The work requires disciplined experimentation where weekly tests inform what stays and what scales. Success is defined by how effectively campaigns move metrics and support sales outcomes in a fast moving logistics environment. This is a role for a generalist who can own diverse channels while applying structured testing to improve performance.
Key facts
What you'll do
Orchestrate integrated marketing campaigns that nurture interest for global logistics solutions among regional target audiences.
Own the planning and execution of demand generation initiatives across content, paid ads, email, events, and search.
Interpret data to identify opportunities, diagnose performance, and iterate campaigns based on clear insights.
Develop copy and messaging that simplifies intricate logistics concepts for specific regional segments.
Coordinate with internal teams to align campaign timing, assets, and messaging across channels.
Set up measurement frameworks that track performance and tie activities to pipeline and awareness outcomes.
Maintain and optimize marketing funnels to improve conversion and engagement over time.
Manage experiments on a recurring weekly cadence, retaining high performers and discarding underperformers.
Prepare clear campaign summaries and results that communicate impact to stakeholders in the EMEA region.
Support the recruiter, EMEA team in maintaining a consistent brand experience across all touchpoints.
Use feedback from sales and customers to refine positioning, offers, and channel strategies.
Explore new opportunities to increase reach and relevance within the logistics decision making community.
Requirements
A degree is required for this position.
Candidates must be located in the Amsterdam, Netherlands area.
You must report to the recruiter, EMEA team as defined in the role.
Clear communication skills are essential to coordinate cross regional initiatives and stakeholder expectations.
You are able to work within a framework where deadlines and priorities are set in coordination with the recruiter, EMEA team.
You understand the basics of marketing analytics and can interpret data to inform decisions.
You are comfortable managing multiple initiatives and prioritizing work in a dynamic global logistics environment.
You can write and edit copy for different formats, including ads, email, and campaign content.
You have experience planning or executing campaigns in at least one digital channel.
You are proactive in seeking feedback and applying it to improve campaign performance.
Practical notes
Work is managed in coordination with the recruiter, EMEA team based in Amsterdam under a dynamic global logistics environment.
Deadlines and priorities are set within this framework.
Typical interview steps
Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions.
Candidates may be asked to plan a launch, write a brief, or improve a funnel.
Some loops include a presentation.
Results from past campaigns carry the most weight.
Interviewers ask about specific campaigns you ran and what the numbers said.
Preparing a short case of one campaign with its results is strong preparation.
Good to know
Clear communication skills coordinate cross regional initiatives and stakeholder expectations.
Questions to ask
Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works.
Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable.
Questions about the manager's priorities are especially valued.
Career growth
Marketing careers move from associate to manager, director, and VP levels.
Specializations include growth, brand, product marketing, and content.
Generalists often start, then specialize as they advance.
Measured impact on pipeline and revenue drives progression.
Marketing careers reward measurable results and adaptability.
Channel experience plus business sense usually beats a general resume.
About the company
Flexport is a full service global freight forwarder that uses technology to fix the user experience in global trade.
Founded by Ryan Petersen in 2013, the company offers ocean, air, truck, and rail freight services alongside customs brokerage, warehousing, and trade financing.