Senior Product Manager, Reverse ETL

About the Role

Fivetran is building the next generation of data platforms designed to power all the future analytics, automation, and AI use cases that our thousands of customers need to power their business. As a Product Manager on the Census team at Fivetran, you'll be working closely with the Census founders, as well as the design and engineering teams to dramatically expand the ambition and scope of Fivetran, and redefine how modern businesses operate with data. You'll be working directly with both the Census and Fivetran teams to incorporate Census's reverse ETL product capabilities into Fivetran's industry-leading data platform. You are the unicorn of product roles, working with a small team with huge ambition and ownership, with the customer recognition, market adoption, compensation, and benefits of an established leader. This is a full-time, hybrid position based out of our Oakland, CA, or Denver, CO office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

What You'll Do

You will own the end-to-end product lifecycle for reverse ETL capabilities within the Fivetran platform. You will translate ambiguous customer needs into clear product requirements that guide engineering delivery. You will partner closely with the Census founders to integrate their vision into the broader Fivetran data platform. You will define the narrative for how reverse ETL empowers modern businesses to activate data in real time. You will be responsible for the strategic roadmap, prioritization, and successful execution of features that drive adoption and retention. This role requires comfort operating at the intersection of complex technical constraints and high-impact business outcomes. You will shape the product direction alongside cross-functional teams to ensure solutions are both powerful and intuitive.

You will define and own the product strategy for reverse ETL and integrations on the Census team at Fivetran. You will translate complex and technical customer feedback into clear product direction and actionable requirements. You will lead cross-functional collaboration among designers, engineers, and product marketing to deliver a cohesive product experience. You will communicate product vision and roadmap internally to sales, marketing, and support teams, as well as externally to customers during sales conversations and in our community. You will work directly with founders and leadership to align product strategy with the evolving data ecosystem. You will translate ambiguous problems into elegant product solutions that balance technical feasibility with user delight. You will collaborate closely with the engineering team to break down epics into iterative deliverables that create continuous value. You will represent the customer and user perspective in every major product decision and prioritization tradeoff. You will drive metrics-based success by defining, tracking, and optimizing key product indicators over time. You will champion best practices in product management throughout the lifecycle from discovery to launch and post-launch iteration. You will synthesize customer inputs, market signals, and technical constraints into a clear and compelling product narrative. You will ensure that reverse ETL capabilities integrate seamlessly within the broader Fivetran platform experience. You will continuously validate product assumptions through experiments, user research, and feedback loops. You will maintain a pragmatic yet ambitious roadmap that balances quick wins with long-term strategic bets.

Requirements

Must have a Bachelor's degree or equivalent practical experience. Must have at least 8 years of experience in product management, product marketing, or related roles. Must have at least 3 years of experience managing data, analytics, or infrastructure products. Must have deep experience with data integration, pipelines, and operational data workflows. Must be comfortable working with technical stakeholders and translating between business and engineering languages. Must have a proven track record of delivering successful software products in a B2B environment. Must be able to influence without direct authority and manage priorities across competing demands. Must be comfortable operating in a fast-paced, ambiguous, startup-like environment while maintaining rigor. Must have strong written and verbal communication skills to articulate vision and rationale to diverse audiences.

Nice to Have

Prior experience with reverse ETL, data activation, or outbound integrations is preferred. Experience working with large enterprise customers and understanding their data challenges. Knowledge of modern data stack components including warehouses, transformation tools, and orchestration. Background in analytics, BI, or data operations platforms and their user workflows. Experience collaborating with open-source communities or contributing to shared platforms.

Practical Notes

This is a full-time, hybrid position based out of our Oakland, CA, or Denver, CO office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.