Product Marketing Manager IV

About the role

You translate the technical architecture of Dataface into clear narratives that external audiences can immediately grasp and act upon. You own the end-to-end story for Dataface across community channels, launch moments, media outreach, events, podcasts, partnerships, and ongoing thought leadership initiatives. You ensure every external message connects product substance to a broader vision for modern data work without diluting the core story. You operate at the intersection of analytics, AI, developer workflows, and design while maintaining a consistent and durable point of view. You build programs that continue generating momentum well after initial launch announcements have concluded. You serve as the primary narrative owner responsible for shaping how the market perceives Dataface and its strategic role in the data ecosystem.

Key facts

What you'll do

Develop and own the Dataface narrative across launch materials, community channels, events, press, podcasts, and partner touchpoints.

Build repeatable launch and post-launch programs that keep momentum going after the initial announcement cycle.

Identify the right external venues and communities for Dataface, including analytics, developer, data visualization, AI, and product audiences.

Partner closely with product, design, and engineering teams to translate complex capabilities into coherent stories for external stakeholders.

Shape the story of Dataface through ongoing content, public speaking, and media engagement that reinforces its differentiated value.

Define and track narrative KPIs to understand how messaging resonates and iterate based on performance signals and market feedback.

Establish Dataface as a distinct point of view in the broader analytics and AI conversation through consistent thought leadership and community presence.

Surface insights from the market and customers back to product and strategy teams to inform future roadmap and positioning decisions.

Collaborate with field and corporate marketing teams to ensure alignment between regional initiatives and global narrative strategies.

Champion Dataface in relevant industry conversations, events, and partnerships to increase visibility and credibility among target audiences.

Create frameworks and playbooks that enable other teams to extend the Dataface narrative consistently across new channels and markets.

Maintain fluency in the technical and business problems Dataface solves so that messaging remains accurate, credible, and persuasive over time.

Requirements

You bring 8+ years of product marketing experience with a track record of owning complex narratives in fast-paced, technical environments.

You have experience working with data, analytics, AI, and developer tools ecosystems, understanding how products fit into broader workflows.

You demonstrate the ability to synthesize complicated information into simple, compelling stories that resonate with both technical and executive audiences.

You show a strong portfolio of external-facing work, including launches, content, media, events, or public communications that prove your capability.

You are comfortable operating with incomplete information and making timely decisions in ambiguous situations while maintaining message integrity.

You have experience collaborating with cross-functional teams including product, design, engineering, sales, and customer success.

You communicate clearly in writing and speaking, with excellent judgment for tone, audience, and context across diverse channels.

You are self-driven, comfortable managing multiple priorities, and committed to maintaining consistent quality under tight deadlines.

Nice to have

Prior experience launching developer or data products in competitive markets.

Deep familiarity with analytics engineering, modern data stacks, and AI tooling ecosystems.

Experience building and scaling community programs that reinforce product narratives.

Background in public speaking, podcasting, or contributing to industry publications.

Practical notes

This is a full-time position based out of our Oakland office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

About Fivetran

Fivetran is hiring for Product Marketing Manager IV. The listing location is Oakland, California, United States, AMER.

This Product Marketing Manager IV opening is posted for Oakland, California, United States, AMER.