Marketing Insights Analyst

About the role

This position focuses on interpreting marketing data to guide strategic decision-making across the organization. You will analyze performance metrics to help the team understand the effectiveness of various campaigns and initiatives. The role requires a deep dive into marketing performance data to identify trends and areas for improvement that may not be immediately visible. You will be responsible for creating reports and dashboards that communicate key findings clearly to stakeholders at all levels. Collaboration with cross-functional teams is central, as you will work to align marketing efforts with overarching business goals and priorities. Monitoring the data accuracy and integrity within marketing systems is a critical ownership to ensure reliable insights. You will translate complex datasets into actionable recommendations that inform leadership strategy and resource allocation. This position is instrumental in fostering a data-driven culture where marketing decisions are guided by evidence and analysis.

Key facts

What you'll do

• Evaluate marketing performance data to identify trends and areas for improvement across all digital and traditional channels.
• Create interactive reports and dashboards that communicate key findings and metrics to stakeholders effectively.
• Collaborate with cross-functional teams to align marketing initiatives with broader business objectives and growth targets.
• Monitor data accuracy and integrity within marketing systems to ensure the reliability of insights produced.
• Translate complex datasets into actionable recommendations that guide strategic decisions for leadership.
• Analyze customer journey touchpoints to uncover opportunities for optimizing marketing funnels and conversion rates.
• Partner with finance teams to assess the return on investment for specific marketing campaigns and budget allocations.
• Conduct ad hoc analyses to support urgent business questions and time-sensitive decision-making processes.
• Maintain documentation of analysis methodologies to ensure transparency and reproducibility of insights.
• Explore new data sources and marketing tools to enhance the depth and breadth of insights available to the organization.
• Support the development of testing frameworks to measure the impact of marketing experiments accurately.
• Synthesize findings from multiple analytical models to present a unified view of marketing performance.

Requirements

• Demonstrated experience in data analysis or a related marketing analytics role within a professional setting.
• Proficiency in manipulating and visualizing data using industry-standard tools and software applications.
• Strong analytical skills with the ability to interpret large datasets and extract meaningful patterns.
• Excellent communication skills for presenting technical insights to non-technical audiences clearly.
• Ability to manage multiple projects simultaneously and meet strict deadlines in a fast-paced environment.
• Understanding of marketing principles and key performance indicators relevant to digital campaigns.
• Experience with database query languages to extract and transform data for analysis purposes.
• Familiarity with data governance practices and the importance of maintaining data quality.

Skills & tools

• Data visualization software such as Tableau or Power BI for creating clear and insightful dashboards.
• Marketing analytics platforms used for tracking campaign performance and customer engagement.
• Spreadsheet software for advanced data modeling and performing complex calculations.
• Database query languages like SQL for retrieving and manipulating structured data efficiently.
• Statistical analysis tools to perform deeper investigations into marketing data trends.
• Project management software to track the status of analyses and insights delivery.
• Collaboration tools to communicate findings and coordinate with cross-functional partners effectively.

About the company

The company is featured in Forbes, which highlights its position as a leader in the data integration space. Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. The organization believes that seamless data integration is the foundation of modern analytics and decision-making. They value and recognize that their customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. This commitment to diversity drives creativity and ensures a wide range of perspectives in problem-solving. The company fosters an environment where professionals can grow and contribute to meaningful technological advancements. Joining the team means becoming part of a mission to simplify how organizations interact with their data infrastructure.