Senior Product Manager (m/f/x) Growth

About the role

You own the end-to-end discovery and conversion experience for finn.com, defining how millions of visitors interact with our subscription offerings from first click to committed user. You lead the cross-functional Onboarding and Shopping product team, setting the strategy and execution roadmap for vehicle discovery, comparison, and selection interfaces. Your primary mission is to systematically convert anonymous visitors into engaged subscribers through data-driven experimentation and meticulous optimization of the user journey. You establish the testing framework that validates every change to onboarding steps, content hierarchy, and flow logic. You define the information architecture that makes complex automotive inventory feel instantly understandable and actionable. You partner with analytics experts to instrument events and measure the downstream impact on long-term retention and revenue. Your decisions directly determine whether finn.com feels like a trusted marketplace or a confusing catalog, ultimately scaling the platform toward over 100,000 active subscribers.

Key facts

What you'll do

• Architect the initial entry experience on finn.com so visitors immediately understand the value proposition of a car subscription.
• Design and manage the comparison interface that allows users to evaluate multiple subscription options quickly and with confidence.
• Establish a rigorous experimentation practice that tests variations in onboarding steps, content placement, and call-to-action strategies.
• Coordinate with analytics partners to define core metrics that accurately capture progression from visit to trial to committed subscription.
• Shape the information architecture to ensure vehicle discovery feels intuitive, focused, and aligned with user intent.
• Build iterative enhancements to the subscription flow, methodically removing friction at each decision point and drop-off moment.
• Collaborate with commercial stakeholders to ensure product decisions directly support business objectives and revenue targets.
• Partner with data specialists to interpret behavioral patterns, segment differences, and refine future experiments based on insights.
• Own the metrics dashboard that tracks conversion funnels, monitoring micro-conversions and macro-conversions across the journey.
• Define success criteria for each experiment, ensuring results are statistically sound and actionable for product roadmap decisions.
• Prioritize features and experiments based on strategic impact, resource constraints, and observed user behavior.
• Represent the voice of the user in every roadmap discussion, translating qualitative feedback into quantitative hypotheses.
• Work closely with engineering teams to translate product requirements into clear technical specifications and acceptance criteria.
• Continuously benchmark our experience against market standards and emerging trends in digital automotive retail.

Requirements

You must have three years of experience in product management within the mobility or automotive sector, demonstrating deep familiarity with automotive consumer behavior. You need to show a track record of managing complex digital journeys from initial concept through production launch and post-launch optimization. You should understand how to interpret analytics reports and translate quantitative findings into concrete product actions that improve user outcomes. You must be fluent in both German and English, enabling clear communication with internal teams and external partners across all contexts. Your background should include owning user flows in high-conversion digital environments where every interaction influences revenue. You bring a proven ability to prioritize competing initiatives based on strategic impact, data insights, and resource availability. You are comfortable working under ambiguity, making timely decisions with incomplete information, and adjusting course based on new evidence. You demonstrate strong written and verbal communication skills, allowing you to influence stakeholders without direct authority. You adhere to strict quality standards, ensuring that every product release meets our definition of done and supports long-term business goals.

Nice to have

Experience working with subscription-based services and dynamic user interfaces that adapt in real time to user input. Proficiency with product analytics tools, experimentation platforms, and content management systems that enable rapid iteration. The ability to set up experiments, monitor real-time results, and iterate based on statistical significance and business constraints. Experience collaborating with cross-functional teams, aligning design, engineering, and commercial stakeholders around shared objectives. Expertise in balancing user needs with business constraints while maintaining a high standard of quality and accessibility. Familiarity with automotive regulations, financing products, and insurance products that intersect with subscription services.

Practical notes

The position is based in Munich. The engagement is full-time. The compensation range is 65,000 EUR to 85,000 EUR per year. Please ensure your application reflects your direct experience with digital product ownership in the automotive space. Provide concrete examples of how your work has influenced user behavior and business outcomes. Tailor your submission to highlight your capacity to lead under conditions of ambiguity and change. Demonstrate how your previous roles have prepared you to own the full journey from discovery to subscription. We look for candidates who combine analytical rigor with creative problem-solving. Your contributions will shape the future of how people find and commit to cars online.