Growth Strategy Intern
Job description
About the role
This role manages growth initiatives for Emma Sleep in German-speaking markets. The intern analyzes performance, collaborates across functions, and supports impactful campaigns. The position suits a student seeking hands-on experience in a fast-paced D2C environment.
Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content.
Key facts
What you'll do
The team tracks online sales to uncover performance patterns and growth openings. Product performance data guides adjustments that aim to strengthen market position. Operations teams coordinate closely with the intern to maintain a resilient supply chain across regions. Insights from the intern are shared with marketing to build efficient and high-impact campaigns. Market research on sleep products is conducted regularly to monitor new trends, customer behavior, and competition. Customer feedback is turned into suggestions that aim to improve the end-to-end experience. Professional and personal development is supported through guidance by a more senior team member.
Requirements
The posting states a bachelor's degree requirement. You are currently studying Business Administration, Management, or a related university program. Fluency in English and German is required. You have first practical working experience in a dynamic environment and are engaged by fast scalable business models. Strong analytical skills and the ability to collaborate and learn quickly are required. You can take on responsibility and work independently. Availability for at least 6 months is necessary.
Nice to have
Experience with market analysis, e-commerce, and digital campaigns is valued. Comfort with data tools and dashboards supports day-to-day responsibilities.
Skills & tools
Spreadsheets, presentation software, and analytics platforms are central to the work. Collaboration tools connect the intern with international colleagues on a regular basis.
Practical notes
This internship is based in Frankfurt and requires onsite presence according to team needs. The role involves limited travel within the region for market and store visits. Emma Sleep is an equal opportunity employer; Typical interview steps
Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation.
Good to know
Roles in growth strategy combine analytical work with cross-functional collaboration. Professionals in this field often use data tools to test hypotheses and communicate findings. Interns gain experience in fast-moving consumer goods and D2C environments. Clear communication and curiosity help teams turn insights into action. This role interfaces with product, marketing, and operations teams.
Questions to ask
Useful questions for the interview: what a typical week looks like, how work is assigned, what tools the team uses, and how feedback works. Asking how the role has changed recently and what the team wishes it had known when joining is also reasonable. Questions about the manager's priorities are especially valued.
Career growth
Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume.